1. Sudbury & District Health Unit’s Viral Video ImagineNation Public Health Social Media Challenge! Rachel Quesnel Executive Assistant / Secretary to the Board February 6, 2015

2. WHERE DID WE START www.sdhu.com SDHU Leads: Manager of Clinical and Family Services Manager of Communication What does viral mean? What does it take? How do we spread it?

3. SDHU VIDEO www.sdhu.com http://youtu.be/vc02mA3MZ4U The Childhood Immunization campaign promoted awareness, exposure and education among parents with respect to childhood immunization.

4. GOING VIRAL www.sdhu.com Twitter more than a half million reached / global quickly Facebook 60,000 plus audience / Engaging conversation

5. REACH, COSTS AND RETURN ON INVESTMENT www.sdhu.com On a budget of $465, this message was delivered to a measured audience of 645 026 viewers. That equals.0007 dollars per audience member. Earned media Combined social and earned media Twitter Facebook Equals 645 026  Increased awareness and discussion regarding the importance of childhood immunization

6. Title Here www.sdhu.com $70,000 in prizes 1 st prize $30,000 (TPH) 2 nd prize $20,000 (SDHU) Additional prizes for finalists and innovation (SMDHU)

7. www.sdhu.com Traditional media is on the decline. New media is on the rise. Audiences are not harder to reach – we just need to reach different places and spaces.

8. www.sdhu.com Think Differently Think Innovatively Be creative! THE EA/AA ROLE WITH SOCIAL MEDIA

9. This presentation was prepared by staff at the Sudbury & District Health Unit. This resource may be reproduced, for educational purposes, on the condition that full credit is given to the Sudbury & District Health Unit. This resource may not be reproduced or used for revenue generation purposes. © Sudbury & District Health Unit, 2015