1. Recruiting for the mobile candidate

2. Rob Moss Editor Personnel Today Mike Taylor Managing director Web-based recruitment Matt Alder Digital, social and mobile strategist Metashift Bill Richards Senior director of sales Indeed Recruiting for the mobile candidate

3. Mobile Recruitment Matt Alder matt@metashift.co.uk

4. @mattalder

5. Mobile App and Mobile Site

6. Broken Funnel

7. Mobile & Search Google expects a site to load on a smartphone / tablet in 1 second

8. Mobile Recruiting Physical Technology Candidate

9. Physical

10. Technology – Adaptive Design

11. Indeed Search for Software Engineers in Peterborough Career micro-site selling the opportunity Cloud Apply Candidate Journey and Cloud Apply

12. THREE DANGERS © MetaShift 2012

13. Think Differently

14. Don’t do this….

15. “Fully Responsive” may not be the answer

16. matt@metashift.co.uk www.metashift.co.uk 07590 541 094

17. Rob Moss Editor Personnel Today Mike Taylor Managing director Web-based recruitment Matt Alder Digital, social and mobile strategist Metashift Bill Richards Senior director of sales Indeed Recruiting for the mobile candidate

18.  18 years working in HR and Recruitment for major blue-chip companies including IBM, Motorola and Nokia  Started Europe’s first Social Media in Recruitment Conference in July 2009  Ran the world’s first Mobile & Video in Recruitment Conference in September 2010 About Mike Taylor

19.  Provides advice on the use of Mobile & Video in Recruitment  Runs Recruitment Events & Training Courses  Runs the Annual Mobile Recruitment Awards About Mike Taylor

20. Significant Dates – What Happened?  3 rd April 1973  3 rd April 2010

21. Significant Dates – What Happened?  3 rd April 1973   3 rd April 2010

22. Significant Dates – What Happened?  3 rd April 1973   3 rd April 2010

23. Looking Back … “We will now build software for mobile phones before computers” Eric Schmidt, Chief Executive - February 2010

24. Looking Back … “We're going to become a Mobile company” Erick Tseng, Head of Mobile Products at Facebook - Sept 2011

25. Looking Back …  Facebook now has 399 million “Mobile Only” users out of 1.3 billon users (30%) – July 2014

26. Changing Daily Habits

27. Mobile-Friendly Websites Turn Users Into Customers  74% of people are more likely to return to that site in the future Google Survey - What Users Want Most From Mobile Sites Today

28. Not Having A Mobile-Friendly Site Helps Your Competitors  50% of people will use a business less often (even if they like that business!) Google Survey - What Users Want Most From Mobile Sites Today

29. Non-Mobile Friendly Websites Can Damage A Company’s Reputation  48% felt frustrated and annoyed  36% felt like they’ve wasted their time Google Survey - What Users Want Most From Mobile Sites Today

30. Non-Mobile Friendly Websites Can Damage A Company’s Reputation  52% less likely to engage with a company  48% felt the company didn’t care Google Survey - What Users Want Most From Mobile Sites Today

31. Job Seekers Habits Are Also Changing!  Job Seekers are consuming media differently:

32. You no longer have control over … How, When and Where people Search for your Jobs! Mobile Searches & Mobile Devices

33. Are you aware of how many people visit your website each month from a mobile device? Yes – Up to 10% Yes – 11% to 25% Yes – 26% to 50% Yes – 51% and above No – I don’t know Poll Question

34. When was the last time you visited your careers website on a mobile device to search and apply for your jobs? In the last month In the last 3 months In the last 6 months In the last 12 months Never Poll Question – The User Experience

35. What Message Is Your Website Giving Out To Mobile Job Seekers?

37. Be aware that Google now gives priority to mobile-enabled websites in the search engine results!

38. Check Your Current Situation  Check how many people visit your website each month via a mobile device  Check how your website appears on a mobile device  Act like a Job Seeker. Search and apply for a job on your mobile phone.

39. Key Points To Take Away  Don’t ignore your job seeker audience stats... the demand is already there!  Don’t lose job seekers to your competitors by not having a proper mobile presence  Remember… it’s not about Mobile Marketing … it’s about Marketing in a world gone Mobile!

40. Don’t Forget The Job Seekers Of The Future …

41. Contact Details Mike Taylor Managing Director mike@web-based-recruitment.com Tel: +44 (0) 1962 883754 @mikeetaylor

42. Rob Moss Editor Personnel Today Mike Taylor Managing director Web-based recruitment Matt Alder Digital, social and mobile strategist Metashift Bill Richards Senior director of sales Indeed Recruiting for the mobile candidate

43. Bill Richards Senior Director of Sales Optimising your jobs for today’s mobile candidate Seize the mobile opportunity

44. I help people get jobs.

45. The #mobilemoment is now

46. 50% of job searches on Indeed come from mobile

47. What does this mean for jobseekers?

48. 57% used a search engine on their smartphones in last 7 days Source: Google 8% searched for a job on their smartphone in last 7 days Jobseekers want and expect job search to be even more mobile

49. How can employers reach the connected jobseeker?

50. 1. Create a seamless experience from desktop to mobile What makes a great mobile career site for jobseekers? - Simple navigation - Quick discovery - Easy apply

51. - What are your goals and KPIs? - How do candidates engage with your mobile career suite? - Who’s responsible for your mobile career site? - What are the competition up to? - What’s best for the jobseeker? 1. Create a seamless experience from desktop to mobile Questions to ask

52. 42% of employed or not employed but looking for work find the lengthy application process frustrating when it comes to job searching 2. Remove unnecessary steps from the application process This survey was conducted online by Harris Poll on behalf of Indeed from May 28-30, 2014 among 2,051 U.S. adults ages 18+

53. 051020304045+ # of online screener questions 80% 70% 60% 50% 40% 30% 20% 10% Reduction in Applications There is a 50% reduction in applications when the number of screener questions reaches 30 16.5% 17.2% 44.1% 50.0% 70.8% 88.7%

54. 3. Brand your mobile career site - Mobile career sites are a corporate and employer branding opportunity - Use images and video, not just text to tell your brand story - Show what it’s like to work at your company e.g. company culture, perks

55. Employers who accept mobile applications receive twice as many quality applicants

56. Bill Richards Senior Director of Sales @indeeduk blog.indeed.co.uk Thanks!

57. Rob Moss Editor Personnel Today Mike Taylor Managing director Web-based recruitment Matt Alder Digital, social and mobile strategist Metashift Bill Richards Senior director of sales Indeed Recruiting for the mobile candidate