1. The opinons expressed in this presentation are purely those of the author and cannot be attributed to the Brandenburg State Chancellery Promoting EUrope in Brandenburg: Listen to the Region, Identify Relevance, Encourage Action Reiner Kneifel-Haverkamp State Chancellery

2. 16.02.2014 1 Where is Brandenburg? Reiner Kneifel-Haverkamp: Promoting EUrope in Brandenburg State Chancellery

3. 16.02.2014 2 Berlin-Brandenburg – The German Capital Region Capital area in sq. mi: Berlin: 553 Brandenburg:18,316 Population in millions: Berlin: 3.4 Brandenburg: 2.6 Reiner Kneifel-Haverkamp: Promoting EUrope in Brandenburg

4. 16.02.2014 3 Listen to the Region Contradictory messages Reiner Kneifel-Haverkamp: Promoting EUrope in Brandenburg State Chancellery

5. 16.02.2014 4 Ireland (3) Luxembourg (2) Malaysia (1) Greece (2) Israel (1) India (7) Kuwait (1) Mexiko (3) Norway (2) Netherlands (33) Portugal (1) Poland (7) Taiwan (3) South Korea (4) Russia (3) Sweden (23) Turkey (4) Ukraine (2) USA (55) China (2) Venezuela (1) Thailand (1) Canada (9) Denmark (23) Finland (4) Belarus (1) Hungary (1) Austria (35) Italy (14) Spain (2) Switzerland (33) Great Britain (30) France (29) Belgium (8) Czech. Rep. (1) Japan (7) International business community in Brandenburg Reiner Kneifel-Haverkamp: Promoting EUrope in Brandenburg

6. 16.02.2014 5 Listen to the Region Message 1: We are open to the world and well connected in Europe 752 cooperations with foreign schools 211 town twinnings Large international business community Close cross border cooperation with PL Participation in 51 INTERREG III A and B/C projects Message 1: We are open to the world and well connected in Europe 752 cooperations with foreign schools 211 town twinnings Large international business community Close cross border cooperation with PL Participation in 51 INTERREG III A and B/C projects Reiner Kneifel-Haverkamp: Promoting EUrope in Brandenburg State Chancellery

7. Turnout at the European election 2004 16.02.2014 6 Reiner Kneifel-Haverkamp: Promoting EUrope in Brandenburg

8. 16.02.2014 7 Listen to the Region Message 2: We dont care about the European Union! How do we explain the discrepancy between the two messages? Message 2: We dont care about the European Union! How do we explain the discrepancy between the two messages? Reiner Kneifel-Haverkamp: Promoting EUrope in Brandenburg State Chancellery

9. 16.02.2014 8 Listen to the Region Conclusions: Europe sells, the EU does not Relevance is not identified Emotional links absent Conclusions: Europe sells, the EU does not Relevance is not identified Emotional links absent Reiner Kneifel-Haverkamp: Promoting EUrope in Brandenburg State Chancellery

10. 16.02.2014 9 Identify Relevance 3 Areas: Personal lives Municipal Authorities Local Businesses 3 Areas: Personal lives Municipal Authorities Local Businesses Reiner Kneifel-Haverkamp: Promoting Europe in Brandenburg State Chancellery

11. 16.02.2014 10 Identify Relevance 1 Dilemma Visible effects of EU policies are unimportant, dont reach a critical (positive) mass or are negative Important effects are invisible, taken for granted or reach limited groups 1 Dilemma Visible effects of EU policies are unimportant, dont reach a critical (positive) mass or are negative Important effects are invisible, taken for granted or reach limited groups Reiner Kneifel-Haverkamp: Promoting EUrope in Brandenburg State Chancellery

12. 16.02.2014 11 Encourage Action (and Emotion) Make the the practicing Europeans(and internationalists) on the ground stronger We have started to encourage district chief executives (Landräte) and mayors to know and to value better the international and European activities in their districts and municipalities. Promote policies common to the EU and the region European Year of Intercultural Dialogue 2008 Laboratory of the Future: October 5 – 11 in Potsdam Make the the practicing Europeans(and internationalists) on the ground stronger We have started to encourage district chief executives (Landräte) and mayors to know and to value better the international and European activities in their districts and municipalities. Promote policies common to the EU and the region European Year of Intercultural Dialogue 2008 Laboratory of the Future: October 5 – 11 in Potsdam Reiner Kneifel-Haverkamp: Promoting EUrope in Brandenburg State Chancellery

13. Laboratory of the Future State Chancellery 16.02.2014 12 Reiner Kneifel-Haverkamp: Promoting EUrope in Brandenburg

14. 16.02.2014 13 Encourage Action (and Emotion) Show EU policy content in every day life: A sports association organizes a European Tour of ERDF-funded projects in the neighbourhood Schools visit local enterprises and learn about business and the ESF Invite politicians, eurocrats and diplomats to schools Trilateral youth parliament (DE-FRA-POL) Workshops with regional and local journalists Show EU policy content in every day life: A sports association organizes a European Tour of ERDF-funded projects in the neighbourhood Schools visit local enterprises and learn about business and the ESF Invite politicians, eurocrats and diplomats to schools Trilateral youth parliament (DE-FRA-POL) Workshops with regional and local journalists Reiner Kneifel-Haverkamp: Promoting EUrope in Brandenburg State Chancellery

15. 16.02.2014 14 Reiner Kneifel-Haverkamp: Promoting EUrope in Brandenburg European Tour 2008 State Chancellery

16. Trilateral Youth Parliament State Chancellery 16.02.2014 15 Reiner Kneifel-Haverkamp: Promoting EUrope in Brandenburg

17. 16.02.2014 16 Its the emotions, stupid … Ultimate challenge: Look at the changing world and face your fears! Will we continue to be able to keep our jobs and our living standards in the face of Chinese competition? Will we continue to have cars to drive, water to drink and energy to heat our homes? Will we continue to have peace? Is the EU part of the problem or part of the solution? Ultimate challenge: Look at the changing world and face your fears! Will we continue to be able to keep our jobs and our living standards in the face of Chinese competition? Will we continue to have cars to drive, water to drink and energy to heat our homes? Will we continue to have peace? Is the EU part of the problem or part of the solution? Reiner Kneifel-Haverkamp: Promoting EUrope in Brandenburg State Chancellery

18. 16.02.2014 17 Promoting EUrope Thank you for your attention! reiner.kneifel-haverkamp@stk.brandenburg.de Thank you for your attention! reiner.kneifel-haverkamp@stk.brandenburg.de Reiner Kneifel-Haverkamp: Promoting EUrope in Brandenburg State Chancellery