1. LOGO Group members: Tina Chris Karen Rae Janet Queenie Artistry

2. Product  1. SKIN CARE 1. SKIN CARE  2. AMWAY’S ARTISTRY ESSENTIALS 2. AMWAY’S ARTISTRY ESSENTIALS  3. ARTISTRY'S TIME DEFIANCE 3. ARTISTRY'S TIME DEFIANCE  4. ARTISTRY PURE WHITE 4. ARTISTRY PURE WHITE  5. ARTISTRY ESSENTIALS COLOUR 5. ARTISTRY ESSENTIALS COLOUR  6. ARTISTRY™ CREME L/X 6. ARTISTRY™ CREME L/X

3.  Skin Care Amway understands that sun exposure can damage your skin's DNA and disrupt natural cell repair, it is therefore essential to protect your skin and your DNA.  AMWAY’S ARTISTRY ESSENTIALS Serious science with every day simplicity. Amway’s ARTISTRY Essentials is for the practical side of a woman whose beauty routine is quick and efficient. Essentials is a comprehensive product line for all skin types providing optimal skin health with maximum ease of use. Back

4.  ARTISTRY'S TIME DEFIANCE Amway understands that today's woman is determined to seize control of every aspect of her being. ARTISTRY'S TIME DEFIANCE products preserve and restore the appearance of youthful skin and prevent the visible signs of aging.  ARTISTRY PURE WHITE Revealing the skin's pristine essence through targeted treatments. For the woman who believes everything is possible and seeks nothing less than the ideal ARTISTRY'S Pure White is the answer. Pure White products work to prevent, treat, and protect against skin discolouration. Back

5.  ARTISTRY ESSENTIALS COLOUR Makeup made easy with everything you'll need to enhance your natural beauty Color cosmetics designed embrace and enhance your own natural beauty including mistake-proof products to even your skin tone with neutral shades to subtly enhance the eyes, cheeks, and lips.  ARTISTRY™ CREME L/X Experience the truth of skin transformation. Amway understand that today's woman expects and demands the very best. ARTISTRY Creme L/X gives women the power of Cell Effect, re- energizing skin for optimum performance and a revitalized appearance Back

6. Price ARTISTRY ￥ 1998 ￥ 1650

7. ￥ 570 ￥ 267 ￥ 245 ￥ 138

8. ARTISTRY Price  Raging from RMB100 to 2000 some small pieces such as oil-Absorbing Sheets and powder puff would be as cheap as RMB16.  They stated that ARTISTRY will no make any discounts but has special offer if you buy in suit. ￥ 1680

9. Target Market Consum er market Industry market Target market

10. Economics factors White collars demographics gender age Both males and females, but generally for females From 25 to 60

11.  Geography  Has expand to over 80 markets  Focus on whitening and anti-aging market in China.

12.  Social values  Idea: Concise  fashionable

13. Distribution  direct selling consumer goods and services were directly sold to consumers on a person-to-person basis, generally in their homes or the homes of others, at their workplace and other places away from permanent retail locations

14. ProducerWholesalerRetailerConsumer Traditional (fixed location) Retail Channels ProducerIndependent ContractorConsumer Direct Selling Channels

15. promotion  Advertisement  Packing  Sales brochure  Personal selling

16.  Advertisement 1.Websides 2. TV advertisement 3.sponsers Advertisement

17.  Packaging 1.mini -----easy to carry 2.Colorful –attractive 3.high quality  Sales brochure  Personal selling 1.easier to persuade ----the best way 2.Know the products directly 3.Truly touch and have a try

18. More Information  http://www.amway.com.cn/Amway/Amway001.h tml#artistry http://www.amway.com.cn/Amway/Amway001.h tml#artistry  http://baike.baidu.com/view/4220.htm http://baike.baidu.com/view/4220.htm  http://www.artistry.com/