1. Business plan for retail
Wajih

2. Mission Statement
Lead the Tunisian olive oil exporters in the American market

3. Long Term objectives
10% market share of the American bulk olive oil market.
A nationwide brand recognition for Terra Delyssa.

4. Short Term objectives (2005/2006)
5% share of the Bulk olive oil market evaluated at $ 5M.
A positif presence for Terra Delyssa in three major markets.

5. Marketing Plan: Bulk
Objectif: attracting the major mid size and big size bulk buyers in the market
Tools:
Presence in the major food shows while emphasizing on the bulk part of our business: fancy food show (San Francisco, Chicago and New York) , (Natural expo east and west) (See show plan)
A better online presence: a well indexed website dedicated to the Bulk selling activity.
Phone campaign, targeting the ingredient suppliers and food industrials.

6. Marketing Plan: Terra Delyssa
Objectif: Gain a name recognition and attract reliable brokers to add Terra Delyssa to their products basket.
Tools:
Food shows.
An organized sales system: broker’s accounts, price list, online order form ..
Sales support: promotional discounts, promotional quantity for sellers, free samples …

7. Realisations 2004/2005 Sales: Total sales : $ 1,197,537.00
Bulk organic olive oil (full container): $ 519,589
Bulk Pure Olive oil : $
Bulk organic olive oil (Retail) : $ 173,000
Other Bulk (EV, Virgin and pure) (Retail) : $ 366,440
Total sales : $ 1,197,537.00
Total cost of good sold : $ 1,068,802.80
Total expenses: $ 101,000.00
Net Profit: $ 28,426.00

8. Budget 05/06 expected expenditure nature value salaries $ 108,000.0
$ ,000.0
office supplies
$ ,000.0
Rent or paiements
$ ,000.0
marketing expenses
$ ,000.0
utilities $
phone internet and communication
$ ,400.0
immobilization
$ ,000.0
total fixed costs
$ ,000.0

9. Bud