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Published byAubrey Watson Modified over 9 years ago
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BleuKi Sean Burke, Frank Dodge, Raffi Isanians Kevin Hung, and Pao Ting Tu
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Moving into the Digital World Physical Media is becoming obsolete.
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BleuKi Business Description What does BleuKi do? Where the problem? The BleuKi solution... How does it work?
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BleuKi BleuKi available for 5 different phone companies Bluetooth software linking car & cell phone Open car doors and trunk and disengaging alarm with cell phone
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Use of Proceeds First Stage: developing software Seek a senior programmer Purchase components to test and verification Look into licensing patents Second Stage: Find talent in accounting, law, sales and marketing Assuming initial investments of $500,000 dollars.
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Use of Proceeds Employees32% Patent40% Other28%
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Target Customer: Ford 16.1% (112,149 vehicles) in January 2010 Ford will be selling 1,140,000 Cars annually Ford will be selling 1,140,000 Cars annually Offers Bluetooth enabled automobiles. Offers Bluetooth enabled automobiles. Apple, HTC, Sony Ericsson, Motorola, Palm and Google Apple, HTC, Sony Ericsson, Motorola, Palm and Google
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Strengths Offers convenience and functionality to busy consumers Competitive advantage Software Indirect Marketing SWOT Analysis
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Weaknesses Need expertise in sales, accounting and law. Competitors have released similar products (Apple and Denso). Use of Bluetooth will jeopardize our ability to use other wireless transmissions.
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Opportunities Affordable solution convenient for smartphone users (30 million iPhone users and growing) Bluetooth 3.0 will allow more functionality Work with Ford to develop BleuKi: they are pushing the use of technology in everyday use with their Ford Work Solutions SWOT Analysis
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Threats Mercedes Benz and Hughes Technologies “MBrace” system: incorporates our concept along with other features Patent 6,697,638 by Denso Corporation blocks our creation of such a device and requires us to license from them Viper Technologies: leader in automotive security systems and auto-starting systems SWOT Analysis
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Competitors Viper Smart BlueKey Wireless Competitive advantage Software Indirect Marketing
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Sales and Marketing Exclusive to Ford Motor Vehicles: 1.2 million yearly sales, most with Bluetooth Contract: initial factors 5 years 5 years Yearly minimum product sales: 250,000 Yearly minimum product sales: 250,000 Individual product cost: $50 or.4% retail value Individual product cost: $50 or.4% retail value Included as part of the option package with Bluetooth Yearly revenue: $12.5 million for each of the 5 years of our initial contract Yearly revenue: $12.5 million for each of the 5 years of our initial contract
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Risk Factors Ford not accepting the contract Ford finding a competitor who could do it for cheaper Competitors duplicating our technology and targeting a competing car company
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Finance Initial production cost: Costs: $300,000 includes product and software development, program writing, and testing
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Distribution Marketing Ourselves Distribution Marketing Ourselves Ford will take care of any other problems that aren’t directly connected to the software We will support Ford’s customers. Preinstalled in Ford vehiclesOnline web page; download from web page using PIN # given with purchase
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After Contract Pursue another contract with Ford or GM or multiple auto-makers Look into also developing BleuKi for home security systems, etc. Sell the company and the rights to our product outright
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Expected Valuation RF Micro Devices, a $250 million company acquired Silicon Wave for $10.8 million after 7 years Expected Valuation at $55 million
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Exit Strategy Initial investment: $500,000 Percent Ownership by Investors: 20% Return at end of 5 year contract: 20% of what company is sold for ($11 million of the $55 million)
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Management Team
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Questions... Thank You!
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If the phone dies... Ford has keypad code access on the outside of all their vehicles. Charger in the car.
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