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Published byAlaina Kelly Modified over 9 years ago
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Presented exclusively to Huffman Koos by Paul Michael Shea, Senior Account Executive, Connecticut Cable Advertising
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2 CCA has teamed with TV Land on a great contest that will drive customers to your furniture showrooms and boost your first quarter sales “Hey Little Buddy, It’s the RED CARPET SWEEPSTAKES ”
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3 Oh no, not another awards show? No way! It’s a funny TV Awards show! The TV Land Awards: A Celebration of Classic TV. It airs on TV Land and Nick at Nite on March 3, 2003. As Maxwell Smart would say, “Would you believe there’s more?” As Ed Sullivan would say,”It’s a really big Shoe!”
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4 A Contest!!! The TV Land Awards Red Carpet Sweepstakes Grand Prize: A chance to send a Huffman Koos customer as Grand Prize winner and a guest to stroll down the red carpet at the TV Land Awards in Los Angeles, California! Holy Cable TV Batman, it’s a cool contest!
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5 Grand Prize Winner will receive: Two tickets to the TV Land Awards: A Celebration of Classic TV including dinner and a pre-party A stroll down the celebrity red carpet, classic Hollywood style! Round trip transportation for two to Los Angeles, California Hotel accommodations (double occupancy) for five days/four nights Special tour of famous sites in Los Angeles and lunch with a classic television star $500 spending money Two tickets to a theme park Two tickets to the Museum of Television and Radio Exclusive TV Land Awards prize package …….but wait, there’s more… “Lilly, we need a new bedroom set”
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6 A DVD package. One DVD player A special collection of DVD’s featuring the honorary show or actors And one lucky Huffman Koos customer will win… “Shaazaaam! That’s a great local prize!”
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7 TIMELINE 2002 - 2003
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8 What You Get 200 Taggable Contest Spots POP entry boxes Entry slips Posters Ohhhh Mr. Grant, they’re coming to our stores!!!
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9 Promotional Value 200 cross channel Contest Spots to run January 6-January 19.2003 $25,000. Grand Prize Trip for two to Hollywood$ 4,000. $500 spending cash$ 500. Local DVD prize$ 300. Total Value $29,800 “Why does Marcia get to walk down the Red Carpet? Marcia Marcia, Marcia!!!”
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10 Why team with TV Land? TV Land is a Great Place to Advertise Savvy advertisers don’t just buy numbers—they buy the right environment for their message. For Adults 25-54, plenty of men and women, and no cynics… TV Land is the right place to be. TV Land is Comfort TV TV Land is a wholesome place full of familiar characters that viewers trust. It is an environment for viewers to escape their cares and relax—putting them in the perfect mood to hear your advertising message. TV Land is Engaging TV Land viewers watch television, and they stay watching longer. TV Land ranks #3 among key competitors for the length of time A25-54 viewers spend tuned-in. (Source: NMR 4/29/02 – 5/26/02. M-Su 6a-6a) And, TV Land viewers even stay watching through commercial breaks to catch the trademark RetroMercials, classic commercials from an earlier era. Your spot should be there, too! TV Land Has a Powerful Demographic TV Land’s core audience is Adults 25-54 At the prime of their earning years At a time when they are looking back - visiting, if you will - a simpler time in their lives. At a level where they mirror the U.S. population - 48%/52% Male/Female Skew I can watch TV Land all Day!
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11 Connecticut viewers who watch TV Land are in their prime earning and spending years… AgeIndex 35-39163 40-44117 45-49154 50-54103 “Get a job you meathead, you! Source: Scarborough Hartford/New Haven DMA Aug ‘01-Jul ‘02 “Watched TV land in the past seven days”
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12 Adults 25-54, are more likely to have shopped at a furniture or mattress store in the past year. Source: Scarborough Hartford/New Haven DMA Aug ‘01-Jul ‘02 AgeIndex 25-29103 30-34125 35-39103 40-44109 45-49103 50-54101
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13 Adults 35-54, are more likely to have shopped at Huffman Koos in the past year. Source: Scarborough Hartford/New Haven DMA Aug ‘01-Jul ‘02 AgeIndex 35-39195 40-44133 45-49199 50-54140
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14 One of Huffman Koos’ lucky customers may walk down the Red Carpet. Y’all come back now, y’ hear?
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