1. The World of Lodging

2. Types of Lodging Businesses Level of services – Higher price more services 1. Full-Service Hotels Higher price, high level of service Large and provide many services Ex – luggage assistance, restaurants, concierge

3. Convention Hotel  Sleeping spaces for 200+  Banquet rooms  Exhibit halls

4. Luxury Hotel Provides:  Highest level of amenities  More service and/or personal attention to guests  More elegance than typical full-service hotel  Elegant room furnishings  More public spaces, and technology Two of the best-known luxury hotels These hotels charge higher prices to cover their higher level of services

5. Resort Hotels --caters to the vacationers or leisure traveler Entertainment Recreation Relaxation Disney Paris Resort Jackson Hole Resort, Wyoming Antigua Resort

6. Extended-Stay Hotel Guests who stay 5 – 29 days Provides kitchen facilities and more room per suite.

7. Condominium Hotels  Individually Owned  Time-share Owner Ritz Carlton Condo Hotel Worldmark Resorts Time-share OR

8. 2. Limited-Service Properties  Smaller, fewer services 1 st were called motels o Limited-service 3-4 stories, Inn in name Fewer services o Budget Hotels Lowest rates and least service Motel 6 – 1st

9. Specialty Accommodations  Conference Centers Sleeping rooms Meeting rooms Meals  Lodges o Rooms and housekeeping for those involves in recreational activity  Bed and Breakfast operations o Offer one-five bedrooms o Usually shared bathroom o Private home and home cooked breakfast

10. What kinds of institutions provide sleeping accommodations? How is institutional housing similar to institutional housing? Why is senior housing a growing area of institution? Schools, senior housing, hospital, etc…. 4. Institutional Housing

11.  Hostels o Shared, sleeping rooms, bathrooms and kitchen o No linens, toiletries or housekeeping  Campgrounds

12. Location Center City 1. Near large building and retail stores 2. Full – service, limited-service and hostels Suburban 1.Full-service, limited-service, and specialty Highway 1.Limited-service and budget hotels Airport 1.Full-service, limited-service and specialty Resort 1.Luxury, full-service, limited-service and specialty

13. Ownership and Management -Independent-chains or franchises- Hotel Chains- multiple unit business with same brand name and ownership 1.Main advantage – brand name  ~Brand loyalty a.Returning guest = benefits 2. Another advantage-- Save money a. Buy in bulk b. Central reservations c. Training Hotel Management – day to day running of hotel 1.Management companies – hired by owner ~May or may not be part of the chain, but still get the benefits of the name…. Ex: Hilton

14. Affiliation  Must meet membership requirements and pay dues 1.Largest – Best Western  They provide services much like a chain a.Marketing b.Managing Size and Price  Size categorized 1.Small: 1-50 rooms 2.Midsize: 51-200 rooms 3.Large: 201 or more  Price 1. 3 -5 categorizes a.Premier, moderate and budget b.Luxury, first-class, midrange, economy and budget

15. Room Rates The price actually changes****  Price range from day to day  Rates for specific situations  Off-season rates  Discounts Military Seniors Travel club members

16. Lodging Market  Divide by market segments- people with similar needs and wants  Business  Conventions and Meetings  Leisure  Budget  Long-stay  Special – airlines, government and military  Target Market and Guest Mix o The process of focusing on the needs of one market segment ** Ex: Bed-and-Breakfast might select leisure travelers looking for a homelike experience.

17. Lodging and Foodservice  Range from vending machines to full-service restaurants and room service  Meal plans included in rates – resorts  Full American Plan  3 meals  Modified American Plan  Breakfast and Dinner  Continental breakfast  European Plan  No meals

18. Lodging Concepts The whole idea of the lodging property Theme Target Market Décor Ambiance Level of Service

19. Functions and Lodging (group activity ) Each lodging business is unique, yet each one has to perform the same function. In pairs, choose one of the functions in the lodging industry, get a book, look in the appropriate chapter, skim the chapter and write down 10 interesting facts you learned about that function. Share your information with the class. Be sure to include something that may be useful to the class and that may be on your technical skills assessment.