1. The Why of Clothes Chapter 1

2. http://allpsych.com/personalitysynopsis/maslow.html

3. Protection-physical Protection for the bodyProtection for the body Weather – hot, cold, rain, snow, sun, windWeather – hot, cold, rain, snow, sun, wind Environment – dirt, insects, sharp objects, germs,Environment – dirt, insects, sharp objects, germs, Occupational hazards – acids, lint, fumes, chemicals, radiation, firesOccupational hazards – acids, lint, fumes, chemicals, radiation, fires

5. Safety - Security Protection from dangerProtection from danger Bullet proof vestsBullet proof vests CamouflageCamouflage Reflective gearReflective gear Helmets, padsHelmets, pads

7. Identification - belonging Establishing who someone is or what they doEstablishing who someone is or what they do Uniforms – outfits or articles of clothing that are alike and specific to everyone in a certain groupUniforms – outfits or articles of clothing that are alike and specific to everyone in a certain group Dress Code – clothes that fall with in a certain range of options acceptable according to written or unwritten rulesDress Code – clothes that fall with in a certain range of options acceptable according to written or unwritten rules Peer associationPeer association

9. Status – self esteem His or her position or rank in comparison to othersHis or her position or rank in comparison to others Recognition, prestige, social acceptance, peer approvalRecognition, prestige, social acceptance, peer approval Designer labels/haut coutureDesigner labels/haut couture High end jewelryHigh end jewelry Insignias or emblemsInsignias or emblems

11. Modesty - esteem The covering of the body according to the code of decency of that societyThe covering of the body according to the code of decency of that society –Generational –Situational –Cultural

13. Adornment - actualization Decoration, adding beautyDecoration, adding beauty –Beauty is a quality that gives pleasure to the senses (visual) Enhances psychological feeling of well- beingEnhances psychological feeling of well- being Use of creativityUse of creativity Expression of individualityExpression of individuality

15. VALUES Ideas and beliefs that are important to an individualIdeas and beliefs that are important to an individual Motivation for a person’s actionsMotivation for a person’s actions Basis of decisions, lifestyle, and code of ethicsBasis of decisions, lifestyle, and code of ethics

16. ATTITUDE Individuals feeling or reactions to people, things or ideasIndividuals feeling or reactions to people, things or ideas Formed from valuesFormed from values

17. Personality The total characteristics that distinguish and individualThe total characteristics that distinguish and individual

18. Conformity vs. Individuality Conformity – obeying or agreeing with some given standard or authorityConformity – obeying or agreeing with some given standard or authority Individuality – self expressionIndividuality – self expression