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Online to Riches October 21 st, 2013 1 http://peggymccoll.com
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Important DATES (classes are on Monday 9am ET for 2 hours) Online to Riches November 4 th MASTERMIND CALL Online to Riches November 18 th http://peggymccoll.com 2
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Outcome for Today’s Class Speaking Engagements Collaboration Opportunities Newsletters Open Q & A 3 http://peggymccoll.com
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Speaking Engagements Become Proficient at Speaking Join Toastmasters Get a Coach Practice & Deliver Can enhance your Online Business Can Earn/Charge Speaking fees http://peggymccoll.com 4
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More on Speaking Engagements Take photos/Use for promotional purposes Capture video/Use for promotional purposes Post upcoming & past events on your site Offer to speak at events Do your own events Stay for the entire event (network) at other events Capture email addresses at the event Make an offer from the stage http://peggymccoll.com 5
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Your Message People want to be entertained MORE than educated Share Stories Organize Share from Your Heart Tell them what you are going to give them Give it to them Tell that what you told them Make the offer! Take the order! http://peggymccoll.com 6
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The Key Is to practice Practice without an audience Practice with your coach Practice with a friend Practice at small groups Practice at large groups Study other great speakers! http://peggymccoll.com 7
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Katie Hendricks http://peggymccoll.com 8
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Collaborating http://peggymccoll.com 9
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Many Ways to Collaborate In Promotion – Sharing the Revenue In Delivery With “Live” Events For “Interviews” Telesummits Book Projects http://peggymccoll.com 10
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Ways I Have Collaborated Making a Million Look Small Interviews SuperMind Online MSI http://peggymccoll.com 11
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Collaboration Opportunities You Create the Book Idea Offer Others to be Included Get Published Cost for Participating You DO Need to Know What You are Doing Publishing is one thing … Marketing a book is something completely different http://peggymccoll.com 12
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Series of Books http://peggymccoll.com 13
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The COLLABORATIVE BOOK Model Book Idea/Theme Create the offer (included in the book) Edited/Unedited Books included or not Secure some recognized “names” All co-authors confirmed to promote http://peggymccoll.com 14
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Thank God I http://peggymccoll.com 15
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The Benefits The benefit to others for collaborating with you The benefit to the customers for joining in/signing up/registering http://peggymccoll.com 16
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Online Newsletters http://peggymccoll.com 17
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Creating a Newsletter It is A Commitment Include Valuable Information Decide the Frequency (Weekly, Monthly) Plain text? Or HTML? Templates Delivery Style/Content http://peggymccoll.com 18
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Reasons Why to Build a List Create a relationship with prospects/customers Maintain a relationship with prospects/customers Promote Your Products Promote Your Services Sell Other’s Products Sell Other’s Services Sell Advertising Make Revenue http://peggymccoll.com 19
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Your Newsletter Create valuable content Content can serve multi-purposes Create a Format Stay Consistent Train Your Customers/Prospects Determine Frequency Your Content Other People’s Content Ask for Feedback http://peggymccoll.com 20
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IMPORTANT: M.M.F.I. Bonuses Special Offers Exclusive Events Early Entrance Better Deals Best Deals http://peggymccoll.com 21
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Format for Newsletter How do you want to send your materials? HTML? Plain Text? Look for FREE Templates http://search.constantcontact.com/ email-marketing/html-email- templates/index.jsp http://search.constantcontact.com/ email-marketing/html-email- templates/index.jsp http://peggymccoll.com 22
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On Your Website Absolutely on the FRONT Page Some have it on EVERY Page Pop-ups ASK Give Them a Reason Name and eMail ONLY http://peggymccoll.com 23
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List Services (for Newsletters) http://www.constantcontact.com/in dex.jsp http://www.constantcontact.com/in dex.jsp https://www.netatlantic.com/ http://www.1shoppingcart.com/ap p/?pr=1&id=96822 http://www.1shoppingcart.com/ap p/?pr=1&id=96822 Hidden to the subscriber Sign-up connected to your list Subscribe and Unsubscribe is Easy http://peggymccoll.com 24
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Newsletter Resources Have a web designer design one or http://www.constantcontact.com/email- marketing/html-email-templates/index.jsp http://www.constantcontact.com/email- marketing/html-email-templates/index.jsp http://www.smilebox.com/newsletter- designs.html http://www.smilebox.com/newsletter- designs.html Godaddy.com http://www.godaddy.com/business/email- marketing.aspx?ci=42379 http://www.godaddy.com/business/email- marketing.aspx?ci=42379 Resource for instruction: http://techbasedmarketing.com/tutorials/ho w-to-create-email-newsletter- templates/1212/ http://techbasedmarketing.com/tutorials/ho w-to-create-email-newsletter- templates/1212/ http://peggymccoll.com 25
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http://OnlineNextLevel.com http://peggymccoll.com 26
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Questions? Open Q & A time Now is the time All questions are GREAT questions 27 http://peggymccoll.com
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