1. Business Letter Format Unit Two BUSINESS ENGLISH WRITING

2. 1. 信头 2. 日期 3. 封内地址 4. 称呼 5. 正文 6. 结尾敬语 7. 签名 Seven Basic Parts

3. Layout of a Business Letter 1. 信头 letter Head 2. 日期 Date 3. 封内地址 Inside Address 4. 称呼 Salutation 5. 正文 Body 6. 结尾敬语 Complimentary Close 7. 签名 Signature 8. 事由 Subject 9. 附件 Enclosure a 参考号 Ref.No. b 经办人 Attention Line c 抄送 Carton Copy

4. Layout of a Business Letter Letterhead Letterhead Generally, a letterhead will include the company logo, company's name, address, telephone number, fax number and email address, and the web address if available. Generally, a letterhead will include the company logo, company's name, address, telephone number, fax number and email address, and the web address if available. Inside Address Always include the recipient's name, address and postal code. Add job title if appropriate.

5. Layout of a Business Letter Date 02/01/09 2009 年 1 月 3 日 2009 年 2 月 1 日 2009 年 1 月 2 日 Chinese way American way British way To avoid confusion, it is a common practice to write months in words.

6. Layout of a Business Letter Salutation If unsure to whom you should address a letter, you should use the following salutations: Dear Sir or Madam, Dear Sir or Madam, When addressing a group of people, use one of the following salutations: Ladies and Gentlemen: Dear Sirs or Madams, Gentlemen:/Dear Sirs, (if all the readers are male) Ladies:/Dear Madams, (if all the readers are female)

7. Parts of a Business Letter The next four slides illustrate basic information on proper placement and formatting of business letters. The next four slides illustrate basic information on proper placement and formatting of business letters.

10. 2-inch top margin or key dateline 2 lines below letterhead 2 – 10 lines between dateline and inside address 1 blank line (double space) Single-space para-graphs; leave 1 blank line (double space) between paragraphs

11. 1 blank line (double space) Hit ENTER four times after complimentary close to allow space for signature

12. Format of a Business Letter 一 缩行式 (Indented format) 封内地址和其他需要 分行的地方的后一行, 都比前一行缩进二格 或三格。 信的正文, 每一段的 开始一行都缩进若干 格。

13. Format of a Business Letter 二 平头式 (Block format) 每一行都是从左边开 始取齐, 成一垂直线。

14. Format of a Business Letter 三 混合式 (Semi-blocked format) 前两种格式的混合体。 信的正文部分采用平 头式，作者的地址、 日期、结尾敬语及签 名采用缩行式。

15. Addressing the Envelope

16. Exercises 1. 信头 letter Head 2. 日期 Date 3. 封内地址 Inside Address 4. 称呼 Salutation 5. 正文 Body 6. 结尾敬语 Complimentary Close 7. 签名 Signature 8. 事由 Subject 9. 附件 Enclosure a 参考号 Ref.No. b 经办人 Attention Line c 抄送 Carton Copy

17. Exercises 1. By Airmail A 亲收 2. Express Delivery B 急件 3. Registered; Recorded C 密件 4. Urgent D 快件 5. Confidential E 私人信件 6. Personal F 挂号 7. Private G 航空 1. G 2. D 3. F 4. B 5. C 6. A 7. E

18. Translate the following job titles: 1. 副总经理 2. 销售代表 3. 销售员 4. 总经理 5. 厂长 6. 采购人员 1.Deputy General Manager 2. Sales Representative 3. Salesperson 4. General Manager/ President 5. Plant/ Factory Manager 6. Purchasing staff

19. Translate the following job titles: 7. Regional Manger 8. Sales Manager 9. Clerk/Receptionist 10. CEO (Chief Executive Officer) 11. Board of Directors 7. 地区经理 8. 销售部经理 9. 职员 / 接待员 10. 首席执行官 11. 董事会

20. ( 1) Seller : Royal Grosvenor Porcelain Company Ltd. Address : Grosvenor House,Renfrew Road, Address : Grosvenor House,Renfrew Road, Oakley Staffordshire OA7 9AH Oakley Staffordshire OA7 9AH Tel : (743069)60591/2/3 Tel : (743069)60591/2/3 (2) Buyer : The Colourfloor Co.Ltd. Address : 238 Wilton Road,Axminster AXz AS Address : 238 Wilton Road,Axminster AXz AS (3) Date : March 5, 2004 (4) Subject: china (5) The message : ------ The letter is written by the seller Use the Block Style

21. Return

22. St. Apt. Rd. P.O.Box Ave. Ct. Dr. Sq. N. La. S.W. Write out the entire words of the abbreviations of street addresses street road avenue city square lane apartment post office box drive north southwest

23. Co. Co. Ltd. Corp. Inc. PLC Bro.