1. Week 1 1. Pengenalan Business Correspondence B

2. Week 1 2. Review: Letter –Essential Parts Heading Inside Address Salutation Body of the Letter Complimentary Closing Signature Reference Initials

3. Week 1 2. Review: Letter –Optional Parts Reference Line Subject Matter Attention Line Enclosure Notation Carbon Copy Notation Blind Copy Notation

4. Week 1 2. Review: Format & Style Lougheed –Block »Everything begins at the left margin. This is called flush left. –Semi-Block »Everything begins at the left margin, except for the date and the complimentary close and signature. –Indented »Every paragraph is indented Terrazas –Full-Block –Block –Semi-Block –Indented –Hanging

5. Week 1 3. Good Business Letter –Appearance –Conciseness –Clearness –Punctuation –Courtesy –Suggest –Completeness –The “you” attitude –Start strongly –Closing paragraphs

6. Week 1 3. Good Business Letter REMEMBER THAT THE AVERAGE PERSON WHO GETS YOUR LETTER IS BUSY. IF YOUR LETTER IS CLEAR, CONCISE, CORRECT, & COMPLETE, IT WILL BE MORE SUCCESSFUL IN GETTING AN IMMEDIATELY FAVORABLE RESPONSE

7. Week 1 4. Writing Strong Opening

8. Week 1 5. Writing Strong Closing

9. Week 1 6. The Seven C’s for Excellence in Business Letter Writing –1. Clearness Simple words & good punctuation –2. Correctness Accurate in its statements & free from mechanical errors –3. Completeness Full information, present all facts that the reader needs for immediate & proper action –4. Conciseness To the point, direct. Be as brief as reasonably possible. However, do not omit words needed to make your letter clear & polite.

10. Week 1 6. The Seven C’s for Excellence in Business Letter Writing –5. Courtesy Be considerate. Always include an expression of appreciation. Courtesy always gives good results –6. Candor Have goodwill. Stick to exact facts. Be definite about terms. Admit mistakes –7. Character Denotes the firm’s personality & formality

11. Week 1 7. Business Letter Writing Checklist

12. Week 1 Homework Assignment –Tugas 1, tugas perorangan, membaca bahan untuk pertemuan ke-2 –Tugas 2, tugas perorangan, membaca artikel dari http://www.gel.ulaval.ca/~poussart/gel64324/McMurrey/te xte/genlett.htm tentang Chapter 1: Business Correspondence—Overview http://www.gel.ulaval.ca/~poussart/gel64324/McMurrey/te xte/genlett.htm –Tugas 3, tugas perorangan, membaca artikel dari http://owl.english.purdue.edu/handouts/pw/p_basicbuslette r.html tentang The Basic Business Letter dari Purdue University Online Writing Lab. http://owl.english.purdue.edu/handouts/pw/p_basicbuslette r.html