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Published byLynette Robinson Modified over 9 years ago
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TYPES: Laboratory Experiments- studies in a closed setting, where experimenter has control over all variables. Natural Settings- Real life occurrences, provides researchers with a “living laboratory”. Field Experiments- Staged events in a natural setting.
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STRENGTHS : › Control › Time and money › Replication WEAKNESSES › Artificial › Reactivity › Representation
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TYPES: Questionnaires: Items to which subjects respond. Interview: Interviewer asks the respondent questions and records the answers.
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STRENGTHS › No need to interview everyone › Looks at a number of variables WEAKNESSES › Forces responses into categories they may not belong › Validity- “Agree” to “Strongly Agree” › Truthful?
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STRENGTHS › Data is readily available › Inexpensive › Bias reduced › Historical context WEAKNESSES › Data may be; incomplete inauthentic inaccurate › May not be collected for the right purpose
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TYPES: Observation: Researcher systematically observes a social process but does not take part in it. Case Studies: An in depth study of a single person, event or social grouping. Ethnography: A detailed study of the life and activities of a group of people by researchers who may live with that group over a period of years. Unstructured Interviews: an extended, open- ended interaction between interviewer and interviewee.
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STRENGTHS › View from the inside › True reactions (ideas/thoughts/ views) not available through data WEAKNESSES › Lengthy › Descriptive › Not precise
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Refers not only to research methods but also to multiple data sources, investigators, and theoretical perspectives in a study. ADVANTAGE : › Provides a wider scope of information and understanding.
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