1. Principles of effective communication Sam Bracebridge

2. Learning outcomes Critically summarise information Draft a briefing for a specified audience

3. How do we communicate?

5. Principles of effective communication Know your audience Know your purpose Know your topic Be objective Present information in several ways Brevity

6. S=Single O=Overriding C=Communication O=Objective Objective, concise, precise message What to communicate? Good SOCO: A logical deduction of the presentation

7. Lets communicate! 35 minute exercise Read document Write a briefing (SOCO) Nominate a spokesperson Feed back key messages in plenary (2 mins)

8. Your Audience Group 1 – the boss Group 2 – health minister Group 3 – the media Group 4 – clinicians Group 5 – relatives/ lay audience