1. e-SENS Electronic Simple European Networked Services WP2 kick off Berlin, Germany Apr 10th 2013

2. Agenda 1.Introduction - Internal communication - deliverables in WP2 - WP2 tasks and objectives - work done and to do 2. Roles and responsibilieties 3. Stakeholders analysis 4. Communication tools and marketing materials 5. e-SENS website

3. 6.1: e-Delivery & e- Interaction 6.2: Semantics, Processes and Documents 6.3: Identity, Security and Trust 6.4: Conformance & Tests 5.1: e- Procurement WP1: Project Management (General Coordination, Administrative Management & Advocacy) WP1: Project Management (General Coordination, Administrative Management & Advocacy) WP2: Communication & Marketing WP3: Sustainability and long-term governance WP4: Project Legal Expertise Centre 5.2: e-Health 5.3: e-Justice 5.4: Business life-cycle 5.5: New domain WP5: Piloting WP6: Building blocks Provision e-SENS WP Structure

4. Internal communication within WP2 WP2 mailing list - esens.wp2@lists.esens.eu BSCW Marketing space on e-SENS website Reporting tool Phone conferences WP2 meetings

5. Marketing Strategy implementation Pilot Marketing Stratrgy WP2 milestones Deliverables to prepare: D2.1 (Month 3): Project website / SM accounts + LOGO Marketing and communication strategy D2.2 (Month 3): Marketing and communication strategy - - stakeholders & multipliers lists - marketing materials D2.3 (Month 12): Report on communication and marketing actions n°1 Detailed communication strategy for the pilots D2.4 (Month 15): Detailed communication strategy for the pilots D2.5 (Month 24): Report on communication and marketing actions n°2 D2.6 (Month 36): Report on communication and marketing actions n°3 Year 1Year 2Year 3 Website Marketing Strategy Report Pilot Marketing Strategy

6. WP 2 objective and tasks Aim: to create sustainable community around e-SENS  general dissemination and awareness raising  stakeholders engagement: - Member States - IT industry - end users  collecting feedback fromstakeholders  cooperation with LSPs  cooperation and support to other WPs

7. Relations to other WPs WP 1  coordination of external relations  involvement of the European Council and Commission WP 3  public consultations - to collect the necessary feedback from experts for each of the building blocks and the overarching proposed interoperability architecture, as well as its market potential  surveys -Task 3.4.3 Business model per country WP 5  drive recruitment of new piloting domains, participants and sites  identification and active engagement of pilot participants WP s WP 2 Collect needs Collect output Disseminate ochievements of WPs Handle logistics for events

8. Works done so far E-SENS logo LSP event „Build, connect, grow: Make Business in the Digital Single Market” – presentation of e-SENS technical work packages – Proposal for Industry e-SENSE at CeBIT Primary website Social media accounts PPT template Press release

9. Tasks to do within first 3 months Press release Project website - Reporting tool - marketing tool kit Communication and Marketing Plan - Analysis of stakeholders - Mapping of stakeholders & multipliers - Preparation of marketing materials - Preparation of event lists - Define actions to be taken

10. e-SENS Electronic Simple European Networked Services WP2 kick off – Roles & Responsibilities Malgorzata Kirchner, Institute of Logistics and Warehousing Apr 10th 2013, Berlin, Germany

11. Scope & responsibilities Actions: National level EU level Active contributors

12. National level actions Aim: to promote the project among national stakeholders and get their involvement Actions:  stakeholders and multipliers mapping  presentations at events  publications (articles)  mailings to stakeholders  information on e-SENS related websites  website translation or seprerate national websites in MS – to decide  translations into national languages  meetings with stakeholders  press conference???  promotion of pilots

13. Stakeholders and multipliers  Who is a stakeholder? Groups that can benefit from e-SENS – End Users (citizens, business) – Member States (public administration) – IT companies  Who is a multiplier? Any party that will further convey message to stakeholders media, digital fans, 'digital champions' group, institutions on European and national level etc. that will further convey message to stakeholders

14. EU level actions Aim: to promote the project in EU Actions:  presentations at EU-level events  engagement of EC  cooperation with EU-level bodies  social media  project website  promotion outside the e-SENS project  promotion among potential other domains and domains recruitment

15. Role of active contributors Actions:  support in domain related issues (matrix)  articles (general, domain related)  providing content to project website, information materials  support in deliverables  social media – do we have any social media funs?  verification of documents in English  dissemination to other LSP projects  Any other ideas?

16. Role of active contributors e-SENS active contributors Information campaigns outside e-SENS project: 1.Belgium 2.Bulgaria 3.Cyprus 4.Finland 5.Hungary 6.Latvia 7.Lithuania 8.Malta 9.United Kingdom EstoniaItaly the Netherl ands Romania SwedenTurkey Oppen Peppol

17. Good practices of LSPs Cooperation with LSPs during whole duration of the project: - support to reach stakeholders - common marketing of LSP projects - advise on domain related issues - exhange of good practices