1. Craig Nelson

2.  New Mouth Guard ◦ Soft molded form fit ◦ Flavored  Athletes all need mouth guards ◦ Tastes good ◦ Safe ◦ Custom flavors ◦ Custom colors

3.  Demographics ◦ Age  10yrs-30yrs ◦ Income  All levels ◦ Interests  Physical activities ◦ Ability to Buy  All ages with $25  Anyone who plays, football, basketball, soccer, karate, rugby, lacrosse, wrestling, etc ◦ Any physical sport

4.  Points of Difference ◦ Custom colors ◦ Custom flavors ◦ Unique to yourself  Purchasing safety, enjoyment ◦ Protects teeth ◦ Mouth injuries ◦ Flavored mouth guards

5.  Nationally distributed ◦ Dunham Sports ◦ Scheels ◦ Eastbay ◦ Footlocker ◦ Wal-Mart ◦ Shop-Ko ◦ Target ◦ Online at Nike and Under Armor

6.  Promoted ◦ Online banner ads ◦ TV-Espn, fox sports, big ten network etc  Famous college/pro players  Aaron Rodgers-WI  Adrian Peterson-MN  Etc ◦ Consumers see famous athletes using products ◦ Posters at athletic stores

7.  $20-$45 ◦ Original mouth guards  Blueberry, grape, fruit punch flavors  Black, red, blue colors  $20 ◦ Custom  Lemon-lime, citrus, etc in association with Gatorade flavors  Multiple colors in mouth guard to fit yourself  $45  Price skimming ◦ Athletes want the best ◦ High school, collage, pros

8.  Unique ◦ One of a kind  No other companies offer similar product  Custom flavor and color for your enjoyment  Quality is unbeatable  Easy to purchase ◦ Price is reasonable  Reliable brand name company ◦ ShockDoctor