1. Campaign planning Presentation for PSAY Workshop 2013

2. a campaign is a series of coordinated activities to achieve a social, political, economic or industrial goal

5. Advocacy Media Popular mobilisation Coalition-building Campaign components

6. Advocacy Direct lobbying Research Policy development Submissions Meetings Bargaining Reports Letters Relationship-building

7. Popular mobilisation Communication Education Petitions Letter-writing Public meetings Visual protest Rallies Social media Stop work meetings Industrial action Celebrities

9. Media Letters to the editor Opinion editorials Press releases Blogs Social media Talking to journalists Interviews Videos Publicity stunts

10. Coalition building

11. 1)Identify the problem 2)Identify your overall goal 3)Identify your specific objectives 4)Identify what needs to change to achieve these objectives 5)Do a power & influence analysis ……. Planning a campaign

12. 6)Identify your targets, allies and possible opponents 7)Develop a strategy to achieve your goal and objectives 8)Decide what tactics to use within this strategy 9)Consider your messaging 10)Plan for evaluation Planning a campaign

13. 1)Identify the problem 2)Identify your overall goal 3)Identify your specific objectives 4)Identify what needs to change to achieve these objectives 5)Do a power & influence analysis 6)Identify your targets, allies and possible opponents 7)Develop a strategy to achieve your goal and objectives 8)Decide what tactics to use within this strategy 9)Consider your messaging 10)Plan for evaluation Planning a campaign

14. Problem Analysis What is the problem we want to fix? What is the current situation? Where do we want to be?

15. SMART Specific Measurable Achievable Realistic Time-bound Objective setting

16. Who has the power to deliver the change you want to see? 1)Brainstorm 2)Draw a grid/map 3)Assess influence 4)Determine connections 5)Determine priority relationships 6)Keep updating the map! Power map

17. Check, check, check!

18. New Zealand Public Service Association Te Pūkenga Here Tikanga Mahi For a better working life