1. Getting to Engagement strategizing for social media

2. With Farmland Trust since 2011 (ish) Manage web, social, email, print materials, events, content, graphics, strategy, more... Obsession: "Why?" My wish: unlimited professional photos Are you carrying more than you can carry?

3. Communications Strategy Objectives: to inform? to persuade? to motivate? to build trust? WHY? Strategy: how and when will you communicate those messages? HOW? Channels: where is your audience? how frequently? WHERE? WHEN? Audiences: [not the general public OR as many people as we can get] WHO? Messages: what do you want them to know? feel? do? share? WHAT? Measures: how will you know you're achieving your objectives? SO WHAT?

6. Identity Beliefs Values Tone & Voice Commitments Niche BRAND

7. Content INFORM UPDATE INSPIRE DIRECT ENGAGE THANK

8. Inform

9. Inspire

10. Direct

11. Update

12. Engage

13. Thank

14. Tools Can't live without: Canva Bit.ly Evernote Mention Hootsuite Analytics Insights Eyedropper

15. Practices Platform Refresh Scheduling Photo credits Social Cards Monitor/Respond Tagging

16. Maura Rendes maura.rendes@pccfarmlandtrust.org Facebook.com/pccfarmlandtrust Twitter: @farmlandtrust Instagram: pccfarmlandtrust maura.rendes@pccfarmlandtrust.org 1917 First Avenue, Level A, Suite 100 Office: (206) 547-9855