1. Search Engine Optimization 313.277.0960 ext 304 media-connection.com The process affecting the visibility of a website across various search engines to increase business and generate leads to maximize revenue.

2. What is SEO? Should I Care?  SEO stands for Search Engine Optimization.  The efforts involved in establishing your website to rank within the top pages of Search Engine’s like: (Google, Yahoo, Bing, Lycos, Ask, and other similar engines ) are the results of strategic SEO.  If your website does not show up on the Search Engine’s first few pages, your results will be limited. Ask Us a Question? Click Here

3. Major Players in the Industry Google – 63.3% Bing – 20.6% Yahoo – 8.2% Ask – 4.1% AOL – 3.8% Ask Us a Question? Click Here

4. So how do I get ranked on the top pages? Some Key Factors  Specific website for I Pad, I Pods, and smaller mobile devices  Design & Content of Site (Fresh Content, Original Ingredients)  Code Structure (Title, Description, Header, Keywords, Meta Tags)  Architecture of Site (W3C Compliance, Crawling, Indexing, Site Speed, Load Times)  Violations (Hidden Content, Keyword Stuffing, Crawling Errors, Redirects)  Link Building (Internal Link Profile, Link Strategy, Quality Links)  Social Media Marketing (Shares, Reputation, Media Representation, Platform involvement)  Email Marketing (Campaign Management, Domain Reputation, Marketing Efforts)  Pay Per Click Ads (Adwords, Bing Ads, Remarketing, Display Ads, Video Ads)  Listings (Location, Reviews, References)  Trust and Strategy (History, Authority, Page Rank) Ranking depends on how well the back end (coding) of your web site looks to a search engine. Popularity of ranking can vary regularly. Google alone uses 40 plus factors to determine your popularity and ranking position. Ask Us a Question? Click Here

5. What we can do for you Some Key Factors  Understand your business strategy  Research your market niche  Keyword Cloud and selection  Prioritize your categories  Learn your competition  Find Keyword Relevance  Implement Meta Tags  Prioritize Meta Tags  Write Original Content  Structure your code without errors  Be compliant with W3C  Retrieve Positive Feedback from Market  Use Robots file to your advantage  Analyze and audit your own site  Initiate Marketing campaigns Ask Us a Question? Click Here

6. Different types of SEO Services Web Development  Content & Strategy  Code Infrastructure  Design & Development  Mobile Design Online Marketing  Site Optimization  Local Listings  Social Media Marketing  Email Marketing  Pay-Per-Click Management Appearing on the top pages of Google and other search engines is a task you can achieve. Several important areas need servicing in order to achieve the objective of ranking in the top pages on various search engines. Ask Us a Question? Click Here Sales Optimization  Conversion Rate  Online Analysis  Reputation Management  Affiliate Management  Performance Strategy  Article & Blog Posts  Bookmarking & Links  Traffic Management  Creative Writing  Site Audits  Click Through Rate

7. What is not recommended!  Site content consisting of Graphical Images  Flash Content  Password protected images  Hidden content and values  Copy pasted content  Subdirectories with no content  No tags balance  Out of date Tags and Robots File  Not correcting Violations found via crawl and index  No mobile friendly site Violations is a big part of how Search Engines rank your site. This can affect your reputation and change your listing position across all engines Ask Us a Question? Click Here

8. Conclusion Media-Connection Achievements – Increased Non-branded traffic from 20%-120% – Improve incoming lead growth from 10%-40% – Increase Pay Per Click (Adwords required) sales by 50%-250% – Increased conversions by minimum 10% using same budget – Increase lead conversions from 5%-25% – Increase ROI by 20% *These statistics are based on companies with certain niches in market. Your data can vary based on your market involvement As a business owner, you want to generate leads and more importantly convert your leads to profit. In simpler terms you want to generate maximum revenue and get a return on your investment. Ask Us a Question? Click Here