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Published byJoshua Burns Modified over 9 years ago
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Rosalind Goodrich 16 December 2014 1 Research uptake exploratory workshop WAVES Wealth accounting and valuation of ecosystem services IIED contributing to analysis of political economy around natural capital accounting Advising on strategic and practical communications to raise awareness and engagement in project countries Working with WAVES Secretariat to devise refreshed branding, portfolio of products, social media strategy and knowledge platform at ‘global’ level IIED added value: partnership working; clear brand values ie accessible, audience specific materials; strategic approach. Listening to ‘demand’ side as well as ‘supply’.
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Rosalind Goodrich 16 December 2014 2 Research uptake exploratory workshop NBSAPs 2.0 Mainstreaming biodiversity and development One member of comms team working on project - Internal comms w project countries - External comms w other countries revising NBSAP - External comms to UN agencies Added value: know project staff well; specific tailored products online and in print; social media presence
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Rosalind Goodrich 16 December 2014 3 Research uptake exploratory workshop GGlobal Water Initiative – West Africa Full time comms person hired by project sits within communications team. Line managed by project; ‘supported’ by research communications manager Added value: greater integration of comms with research
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Rosalind Goodrich 16 December 2014 4 Research uptake exploratory workshop IRF IIED comms officer doing comms work on behalf of network Line managed by research comms manager Added value: IRF more integrated into IIED content strategy
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