1. Licences for Europe – a public service broadcasters perspective Christine Gerlach, ARD Liaison Office Brussels 17. April 2013

2. Overview ARD? Access to ARD online content - where and when Cross border access and portability Challenges we face Licences for Europe – a public service broadcasters perspective

3. ARD is the largest PSB in Europe

4. ARD provides diversity in Radio and TV

5. ARD's channels serve different interests European culture channel

6. ARD plays a key role in the German creative economy 2,5 Billion Euros in original content for initial broadcast 1,5 Billion Euros allocated for copyright, neighbouring rights and producers over 2 Million minutes of original audiovisual content for initial broadcast over 30 Million Euros for investment in cinema productions Oscar winning co-production Amour Directors like Fatih Akin (Crossing the Bridge), Florian Henckel von Donnermarck (The Live of Others) or Tom Tykwer (Run Lola Run) 21,000 permanent employees and many thousands on a free lance basis

7. Access to ARD content

8. Linear and Non-Linear content online Linear Non-Linear Zattoo Internet TV everywhere Access to ARD's content is possible anytime

9. Different kind of content online national and cross-border dependsnormallyalwaysCo-Productions normally NO depends alwaysSports never normally Third party content Hollywood-movies dependsnormallyalways Comissioned Productions normally YESalways Own Productions Cross-border access Non linear like Catch up Linear like Streaming

10. ARD believes in the free flow of Information in Europe ARD welcomes the aim of a digital single market Satelite and Cable re-transmission already and successfully the case for years Live Streaming of ARD content from ARD's website ARDs mediathek online accessible cross-border as far as online rights are cleared ARD You Tube Channel with selected videos also accessible on a cross-border basis ARDs smartphone and tablet applications

11. ARD faces the following challenges Fragmentation of online music rights Re-transmission of linear services to IPTV, mobile and TV to go "Re-making available of online Mediathek via third party internet platforms

12. Thank you!