1. MAAT LAB

2. 1.1 New media, new design  From flint to mass-production 1)precise design-produced 2)design until it is correct-never changed again  Ergonomics video 1video 1  Interaction 1)no more solid objects design 2)behavior-carry and communication information  New media video 2video 2 1)digital products video 3video 3 2)usability 3) ????  New media design and interaction design  : Interaction design for new media

3. 1.2 New media  New media: the term 1) hypertext-multimedia-new media 2) Vannevar Bush, Ted NelsonVannevar Bush  New media: what it is 1) multimedia since the cave man 2) multimedia combined with the dynamic communication via internet Interactive: interaction with the system Integration: authoring systems (also, old+new) Rich media: not just text Stored media: fixed representation

4. 1.3 Interaction design  Interaction design: the term : design with the focus on the idea of usability  Interaction design: what it is : cockerel alarm clock ?? : interactive aspect of a system: for users  Physical ergonomics, matching the body : chest-high switch, weak spring switch  Mental ergonomics, matching the mind : what people expect, how they communicate, what they see….  Spiritual ergonomics, matching the heart : human enjoyment, game playing, humor, fear….

5. 1.3 Interaction design  An example : the emergency exit doors in an aircraft: controllable size & user, easy to open, safety : think about physical, mental, spiritual ergonomics!  Which bits are interaction design? 1) organized, presented 2) available 3) external source  Why bother with all this design? 1)Advantages in production 2)advantages in marketing 3)Advantages in use : less support, more efficiency, fewer errors, improved safety, (making website sticky)

6. 1.4 The Past: where did new media design come from?  Ergonomics  Industrial design  Graphic design  Computer-human interaction  Multimedia and web technology

7. 1.5 The Present: the current scope  Classical multimedia products :cd-roms, games, encyclopedias….  Web sites---SNS  Pure software interfaces  Advanced hardware interfaces  Current new media designers? 1)not yet, but UX designer. We Need N.D. 2)more of the ‘soft’ industrial design areas 3)computer scientists

8. 1.6 The future: education  Condensing the cloud 1)definite relationships of contents 2)definite goals of production  Following market development  New media extension to existing courses : Think about the connection!