1. Blogging: A New Role for Technical Communicators By Tom Johnson idratherbewriting.com

2. 1. The Blog as a Standard Company Website Home | About | Products | Events | Locations | Blog Menu option a option b option c option d option e Links site a site b site c

3. 2. Who Should Blog? The CEO? Security? Tech Support? Interaction Design? Marketing? Sales? The Technical Writer

4. 3. Search Engine Visibility: The #1 Perceived Value of Blogging First page results

5. 4. Key Elements of Blogs: Story, Voice, Transparency, Honesty honesty voice transparency

6. 5. The Most Difficult Part of Blogging: Generating Content Regularly “The desire to write grows with writing.”

7. 6. How Your Audience Consumes Blog Information

8. 7. Making the 741 Blog Posts Findable on Your Site

9. 8. Comments – and What to Do With Them Great post, Tom! Are you kidding me? I never do it like this. Spam and more spam. Ha ha, I once had a job where I had to … This very nice information, please be sure to visit my site I know how you can fix this. Here’s what I did…

10. 9. The Results of Blogging hello

11. 10. Questions Starting Out Purpose PlatformTime

12. Contact Information tomjohnson1492@gmail.com 801-822-2241