1. summative presentation To what extend has investment assessment assisted a business to enhance its wealth?

2. background Business’s key purpose: enhance owner’s wealth Management accounting’s(MA) role: help people make informed decisions inside the business Management accounting→a tool to assist a business→enhance its wealth

3. Investment assessment Most important area in MA Two main aspects in investment assessment: 1.Marginal analysis(Peter) 2.Capital investment(Tim) A case study in the real world(Daisy) plays a significant role in assisting a business to enhance its wealth

4. marginal analysis Definition: concerns only variable cost and revenue that vary with decisions It helps a business to enhance its wealth in four areas: A.pricing and assessing contracts B.efficient use of scarce resource C.make-or-buy decisions D.closing or continuation decisions

5. Capital Investment - A crucial area for business.

6. The nature of investment decisions Essential feature: Time Definition: Investment involves making an outlay of something of economic value at one point in time, which is expected to yield economic benefits to the investor at some other point in time.

7. Why capital investment is important to a business? Large amounts of resources are often involved. Difficult or expensive to bail out of an investment.

8. The scale of investment by UK businesses

9. 4 basic methods Accounting rate of return (ARR) Payback period (PP) Net present value (NPV) Internal rate of return (IRR)

10. Accounting rate of return ARR = Average annual operating profit *100% Average investment to earn profit Problems: Cannot competing investments of different size Not directly relate to shareholders’ wealth Ignores the timing of cashflows

11. Payback Period PP is the length of time when the initial investment to be repaid. Problems: Not relate to shareholders’ wealth Ignores inflows after the payback date Ignores much relevant information

12. NPV & IRR NPV: the sum of the discounted values of the net cash flows from the investment. Features: Considers all of the costs and benefits Makes a logical allowance for the timing of those costs and benefits IRR: Similar to NPV Produce an NPV of precisely zero Cannot usually be calculated directly

13. real life: Ryanair

14. assessing contracts fuel price dramatical increase scarce resource

15. efficient use of scarce resource aircrafts types fuel usagerevenueprofitspreference

16. real life: Ryanair aircrafts long term asset currency risks balance with demand MA assessment

17. real life: Ryanair annual report: upward trend in enhancing wealth

18. http://corporate.ryanair.com/docs/corp/inve stor/2014/final_annual_report_2014.pdf (annual report) http://climateandstuff.blogspot.co.uk/2013/ 06/energy-costs.html (fuel price)