2. Copyright © 2013 Pearson Education, Inc. publishing as Prentice HallChapter 1 - 2 Chapter 1 Achieving Success Through Effective Business Communication

3. Learning Objectives 1.Explain the importance of effective communication to your career and to the companies where you will work 2.Describe the communication skills employers will expect you to have and the nature of communicating in an organization by using an audience-centered approach 3.Describe the communication process model and the ways that social media are changing the nature of business communication 4.List four general guidelines for using communication technology effectively 5.Define ethics, explain the difference between an ethical dilemma and an ethical lapse, and list six guidelines for making ethical communication choices Copyright © 2013 Pearson Education, Inc. publishing as Prentice HallChapter 1 - 3

4. Understanding Why Communication Matters Copyright © 2013 Pearson Education, Inc. publishing as Prentice HallChapter 1 - 4

5. Communication is Important to Your Career Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Share Complex IdeasShare Complex Ideas Enhance Entrepreneurial EndeavorsEnhance Entrepreneurial Endeavors Become an Effective LeaderBecome an Effective Leader Chapter 1 - 5

6. Communication is Important to Your Company Influence Perceptions Increase Productivity Improve Employee Satisfaction Improve Decisions Copyright © 2013 Pearson Education, Inc. publishing as Prentice HallChapter 1 - 6

7. Be An Effective Communicator 5 main characteristics: Provide Useful Information Give Facts and Evidence Be Concise Be Clear Explain Benefits Copyright © 2013 Pearson Education, Inc. publishing as Prentice HallChapter 1 - 7

8. Summary of Objectives Copyright © 2013 Pearson Education, Inc. publishing as Prentice HallChapter 1 - 8

9. Communicating in Today’s Global Business Environment Copyright © 2013 Pearson Education, Inc. publishing as Prentice HallChapter 1 - 9

10. What Employers Expect Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Organize IdeasOrganize Ideas Listen ActivelyListen Actively Basic TechnologyBasic Technology Skills Skills Chapter 1 - 10

11. What Employers Expect Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Adapt to AudiencesAdapt to Audiences Communicate EthicallyCommunicate Ethically Manage Time &Manage Time & Resources Resources Chapter 1 - 11

12. Communicating in an Organizational Context Formal Upward Downward Horizontal Informal Grapevine Rumor Mill Social Media Copyright © 2013 Pearson Education, Inc. publishing as Prentice HallChapter 1 - 12

13. Formal Communication Network Copyright © 2013 Pearson Education, Inc. publishing as Prentice HallChapter 1 - 13

14. Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall The Audience-Centered Approach The “You” Attitude Understanding Respecting Relating Emotional Intelligence Chapter 1 - 14

15. Summary of Objectives Copyright © 2013 Pearson Education, Inc. publishing as Prentice HallChapter 1 - 15

16. Exploring the Communication Process Copyright © 2013 Pearson Education, Inc. publishing as Prentice HallChapter 1 - 16

17. Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Communication Process Chapter 1 - 17

18. Becoming An Effective Business Communicator Copyright © 2013 Pearson Education, Inc. publishing as Prentice HallChapter 1 - 18

19. Social Communication Model Interactive Conversational Active Participants Social Media Copyright © 2013 Pearson Education, Inc. publishing as Prentice HallChapter 1 - 19

20. Business Communications 1.0 Versus 2.0 Tendencies Copyright © 2013 Pearson Education, Inc. publishing as Prentice HallChapter 1 - 20

21. Summary of Objectives Copyright © 2013 Pearson Education, Inc. publishing as Prentice HallChapter 1 - 21

22. Using Technology for Effective Communication Copyright © 2013 Pearson Education, Inc. publishing as Prentice HallChapter 1 - 22

23. Using Communication Technology Aid to Interpersonal Communication Avoid Information Overload Use Productively Reconnect With People Copyright © 2013 Pearson Education, Inc. publishing as Prentice HallChapter 1 - 23

24. Summary of Objectives Copyright © 2013 Pearson Education, Inc. publishing as Prentice HallChapter 1 - 24

25. Committing to Ethical Communications Copyright © 2013 Pearson Education, Inc. publishing as Prentice HallChapter 1 - 25

26. Ethical Communications True in Every Sense Includes Relevant Information Not Deceptive in Any Way Copyright © 2013 Pearson Education, Inc. publishing as Prentice HallChapter 1 - 26

27. Unethical Communication Plagiarism Selective Misquoting Distorting Visuals Omitting Information Misrepresenting Data Abusing Privacy or Security Copyright © 2013 Pearson Education, Inc. publishing as Prentice HallChapter 1 - 27

28. Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Recognizing Ethical Issues Ethical Dilemma Various Stakeholders Competing Interests Difficult Tradeoffs Ethical Lapse Business Pressures Produce Results Justify Decisions Chapter 1 - 28

29. Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Making Ethical Choices Policies and Structures Individual Employees Corporate Management Code Of Ethics Chapter 1 - 29

30. Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Have you defined the situation? Why are you communicating? What impact will your message have? What good or harm will be achieved? Will your assumptions change? Are you comfortable with the decision? General Ethical Guidelines المبادئ الاخلاقية الموجهة للسلوك العام Chapter 1 - 30

31. Summary of Objectives Copyright © 2013 Pearson Education, Inc. publishing as Prentice HallChapter 1 - 31

32. Copyright © 2013 Pearson Education, Inc. publishing as Prentice HallChapter 1 - 32 Chapter 1 Achieving Success Through Effective Business Communication

33. Copyright © 2013 Pearson Education, Inc. publishing as Prentice HallChapter 1 - 33