1. 1 Research Methods in AD/PR COMM 420 Section 8 Tuesday / Thursday 3:35 pm -5:30 pm 143 Stuckeman Nan Yu 2007 Fall_COMM 420_Week 2(2) @ NY

2. Correction Hocking, J. E., Stacks, D. W., & McDermott, S. T. (2003). Communication Research, 3 rd ed. Boston, MA: Allyn and Bacon. Please change the reference on your syllabus. 2

3. Group Topics Five groups 1. Mellisa Chen (hometown; perception of race) 2. Han Ma (communication; strength of friendship) 3. Robert Corrado (sports; music) 4. Ashlyn Holsinger (professor-student communication, academic performance) 5. Carli Clay (MTV, self-body image) Each group should have 4-5 people. 3

4. 4 Obtaining Information Why we need to start from here? We need to review what other researchers have discovered around the topic that we are interested in. We need to understand the procedure that other researchers have used. We need to know whether there are potentials that we can further investigate a question or make the previous research better. We need to justify that our research has values – advancing theories, gaining knowledge, or improving the general understanding of human behaviors. 2007 Fall_COMM 420_Week 2(2) @ NY

5. Sources of Information (p.85) 5 Books, Periodicals, TV, Music, Movie, Web, Emails, Conversations, …... Computers and Internet have integrated all types of information and make them easier to be found. 2007 Fall_COMM 420_Week 2(2) @ NY

6. Electronic Sources: A two- edged sword Advantage Allow us to access more information than ever before. more efficient Disadvantage explosion of information credibility? 6

7. Before we start… Parameters -- decide the boundaries of the search. Choose your “key words” (issue/theory-related). Parameters may change. Be critical with the sources of the information. Books Journals (p.88) News (magazine, newsletter, newspaper) 7

8. Credibility of the Sources (p.97) Content Relevance Quality Authority: reputable sources Publisher Books and journals For factual information, news or official statistical reports are helpful.

9. Library Tour Books – Library News -- LexisNexis Journal Articles Most of the journal articles can be accessed at the PSU library and its database. 9

10. Initiative Research http://scholar.google.com/ Choose your keywords. and; or; “phrase” 10

11. Google Scholar—Type in keywords 11

12. Click “Get it @ Penn State” 12 This function only works for computers that are logged in with your PSU id.

13. Click “Go” 13

14. Communication-related Database Web of Science (citation links) Communication & Mass Media Complete Communication Abstracts LexisNexis Academic http://www.libraries.psu.edu/eres/PSU_az list.html#azlist 14

15. Web of Science 15

16. #27 looks useful 16

17. Click “Cited References” 17

18. Click “Times Cited” 18

19. If you know an article and you want to locate it. Trappy III, R. J., & Woodside, A. G. (2005). Consumer responses to interactive advertising campaigns coupling short-message-service direct marketing and TV commercials. Journal of Advertising Research, 45 (4), 382-401. 19

20. Step 1 20

21. Step 2 21

22. Step 3 22

23. Step 4 23

24. Literature Review (p.100) Identify previous significant studies in your area of investigation. Review related theories and results Generate your own questions. Provide a background of why this area is worth studying. Two examples of journal articles on ANGEL. (Read the sections of Literature Review) 24 2007 Fall_COMM 420_Week 2(2) @ NY

25. 25 In-class exercise Start looking for materials that are related to your topic. Each group member at least find THREE articles. Organize your sources with APA style. Upload your findings to the Drop Box (find your group) on ANGEL. The materials that you find during class could also be included in the Annotated Bibliography.

26. 26 Group Project Task #1 Annotated Bibliography Due at the beginning of next class (9/11).