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Michael VanDervort HR Florida Leadership Conference January 8, 2010
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The case for HR understanding social media What is a brand Why worry about brand Who’s talking? What the conversation can sound like Why you should care How to get started Rock your Chapter
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If you are in business, and especially if you are a major brand, you are already involved in the dialogue
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Me Government Customers Competitors Employees Detractors Labor Unions
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Blogs Twitter LinkedIn Facebook Forums / Groups Many other sites
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Glassdoor.com Jobvent.com PissedConsumer.com Telonu.com Honestly.com Craigslist and a slew of others
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Social media is not a fad Your employees are using social media Use of corporate campaigns is spreading Legal concerns – monitoring, NLRB Facebook case & concerted, protected activity Understand the platforms Develop appropriate policies and processes Train supervisors
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Not rocket science. Policy is not the priority Know the tools How social media might benefit How social media tools might harm
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These steps can get you started: Monitor your brand Stake your claim Adopt preemption strategies Engage proactively in social media Have a rapid response strategy
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Introduce the purpose of social media Be responsible for what you write Be authentic Consider your audience Exercise good judgment Understand the concept of community Respect copyrights and fair use Remember to protect confidential /proprietary info Bring value Productivity matters Source: Mashable
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HR Florida may be the leader in the USA Consider starting at least on platform Blogs are great for sharing information Facebook is great for conversation / events LinkedIn offers a semi-private platform Dialogue, Information, Events Twitter YouTube Flickr
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Advice from Ben Eubanks Need a website Rock some video Offer multiple ways to connect Don’t force your own preferences Take advantage of subject matter experts Sponsor social media events (and speakers) Co-sponsor events and webinars (Dim dim) Use “free” tools to start
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Email: michael.vandervort@pub lix.com michael.vandervort@pub lix.com Phone: 813-417-8781 Twitter: @MikeVanDervort Blog: http://thehumanracehor ses.com http://thehumanracehor ses.com
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