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Published byKyle Murray Modified over 11 years ago
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André J. de Groot projectmanager OBR / Kansenzones Rotterdam
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Economic vision 2020 Focus on: Mainport + industrial complex Medical cluster (Erasmus MC) Creative industries (AV, Multimedia)
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Rotterdam continues, on the pathway to a balanced city Threat: Growing group of underprivileged (mainly ethnic) inhabitants Extraordinary problems ask for five action plans 10.12.04-4
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Five cohesive action plans 1.Immigration, integration and citizenship 2.Stricter residence policy 3.Tackling nuisance, illegality and crime 4.Care, help and counseling 5.Specific and structural investments in economic development -> This includes Kansenzones (Economic opportunity zones)
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Kansenzones: the area
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Kansenzones: statistics 86.000 inhabitants from over 80 nationalities On average 60% immigrants, but in some parts over 80 % immigrants 40.000 habituated addresses ± 2.300 SME entrepreneurs
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What does Kansenzones look like? Large attractive multicultural market in Rotterdam Feijenoord, twice a week, 60.000 visitors a week Multicultural shopping streets Large investment schemes for better houses, safety, youth, attractivity of economic climate and public areas
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Kansenzones: statistics High percentages of: – Youth – (long-term) Unemployment – Immigrants vs. natives – Crime rate – Poor or no education – Low incomes and low purchasing power – Mobility (25% yearly) – Social housing
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Project Development (new instruments)
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Budget Kansenzones State *) 24 million Entrepreneurs> 24 million Subtotal> 48 million City council 24 million Total> 72 million *) De Minimus EU-regime (max. 100.000/entrepeneur)
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Kansenzones partners: Municipal Tax Services Social- and employment services City planning City services Borroughs of Rotterdam Market parties (banks, intermediaries, etc.) Schools
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Current state of Kansenzones first year Nearly 500 requests for investment premiums from SME entrepreneurs (10% of total SME-population): – > 23 million investments by entrepreneurs – > 150 requests already granted in all kinds of SME sectors, – mainly established entrepreneurs instead of new comers as expected 1. Investment premiums for entrepreneurs
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Current state of Kansenzones Transforming primary school building into a state of the art business center for 30 young starting entrepreneurs, with extra business support services: training, coaching, secretarial services etc. Investment: nearly 2 million Ready: summer 2006 2. Redevelopment Municipal Real-estate
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Current state of Kansenzones Measures entrepreneurs asked for: extra street lightning, attractions for children, bicycle racks, extra safety, publicity en promotion actions, etc. Stop & Stop: free parking time for shoppers Shop & Win: promotional action Image campaign to promote the South of Rotterdam 3. OZB tax fund
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Expansion options for the Kansenzones project 1.Area expansion – Expansion outside Rotterdam South Risk of diffusion – Expansion in Rotterdam South 2.Adding new instruments – Social Welfare – Education – Stimulate qualification for the labour market for riskful youth groups together with schools and market parties (BOP)
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Sustainability project results What to measure and how to measure 1.Active monitoring on results participating entrepreneurs 2.Developing a monitor system to measure the results on the long run (input/output, cost effectiveness, etc.) 3.Generate ideas / new instruments to improve the cost effectiveness for tackling the social-economic problems in socially weak borroughs
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