1. PEST Analysis, Porter’s 5 Forces and Sustainability Strategies Margarita Antonova Volunteer Trainer @ Telerik Academy academy.telerik.com Business System Analyst Telerik Corporation

2. 2  PEST Analysis  Porter’s 5 Forces  Growth Strategies  Contingency Strategies  The Project: your Business Plan

3. Sustainability Questions Are we making a profit? How do we continue to sell at a profit?

4. Analysis of the external environment and more specifically the Political, Economic, Social, Technological, Legal and Environmental factors.

5. 5  What is the political situation of the country and how can it affect the industry?  What are the prevalent economic factors?  How much importance does culture has in the market and what are its determinants?  What technological innovations are likely to pop up and affect the market structure?  Are there any current legislations that regulate the industry or can there be any change in the legislations for the industry?  Intellectual property rights for software  What are the environmental concerns for the industry?

6. Porter’s 5 Forces Model Framework for industry analysis and business strategy development that helps determine the competitive intensity and attractiveness of a market.

7. 7 1. 1. Threat of new competition 2. 2. Threat of substitute products or services 3. 3. Bargaining power of customers (buyers) 4. 4. Bargaining power of suppliers 5. 5. Intensity of competitive rivalry – barriers of entry

8. Sustainability Strategies Framework for industry analysis and business strategy development that helps determine the competitive intensity and attractiveness of a market.

9. 9   Growth strategies:   Organic growth   Research and development – the cradle of innovation and staying in the business   Cost-Benefit Analysis   Outside sources:   Mergers – combining companies   Acquisitions – acquiring companies   Strategic alliances – independent organizations that pursue the same goals together

10. 10   Contingency Strategies   Definition – a risk management strategy that aims to minimize the impact of a foreseeable events and to plan for how the business will resume normal operations after such events   Types:   Preparing for predictable and quantifiable crises   Preparing for unexpected and unwelcome events

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12.   Operations Plan   HR and IT   Financial Plan   Financing and Expected Break Even Point   Risk Analysis   PESTLE 12   Executive Summary   Define Product   Business Environment   Describe Industry   Porter’s5 Forces Analysis   Marketing Plan   SWOT Analysis   7Ps for Product   Define Target Market   Sales Strategy

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