1. © 2010 VMware Inc. All rights reserved Confidential VMware vFabric Data Director Powering Database-as-a-Service for Oracle, SQL Server, Hadoop and vFabric Postgres

2. 2 Traditional IT Application Team System Admin Storage Admin Network Admin DBA Days - weeks to provision a development environment Days - weeks to provision a development environment

3. 3 Database Infrastructure Challenges Production Development Test UAT Shadow IT Enterprise DBA Security Routine Tasks Compliance

4. 4 vFabric Data Director Powers Database-as-a-Service for your Cloud Enables database-aware virtualization on VMware vSphere and provides database-as-a-service for heterogeneous databases and Hadoop Reduce capex through database-aware virtualization Save cost through database and Hadoop virtualization Reduce capex through database-aware virtualization Save cost through database and Hadoop virtualization Increase IT agility Automate database and Hadoop lifecycle management Increase IT agility Automate database and Hadoop lifecycle management Accelerate analytics and application development Through self-service and automation Accelerate analytics and application development Through self-service and automation

5. 5 vFabric Data Director Platform Architecture Cloud Infrastructure Platform Enterprise Services vCloud Director Cloud Foundry EMC Chorus EMC Data Domain Cloud Infrastructure Platform...... Integration Gateway (API) vFabric Data Director Provisioning Backup/ Restore Clone One click HA Resource Mgmt Security Mgmt Template Mgmt Template Mgmt Monitor DBA App Dev IT Admin Lifecycle Services Infrastructure Services DBA Database Catalog Database Catalog Patch Mgmt vPostgres Database Ingestion Database Ingestion … … Application Director …

6. 6  Oracle 10gR2, 11gR2  SQL Server 2008R2, SQL Server 2012  Postgres 9.1.6  Hadoop 1.0 based distributions: Apache Hadoop 1.0.x Cloudera CDH3 Greenplum HD 1.1 and 1.2 Hortonworks Data Platform 1.0 MapR - Soon Supported Data Engines

7. 7 SQL Server Support - New Confidential Data Director now supports SQL Server database Supports provisioning of SQL Server 2008 R2 and SQL Server 2012 databases  Key features include Create SQL Server templates easily with built-in configurations Size VMs and configure database settings through a single UI Join VMs to domain as part of provisioning Compatibility with existing tools

8. 8 Provision Any Database from Same Web Portal

9. 9 Provision and Manage Any Hadoop Distribution with One Click

10. 10 Hadoop Support Powered by Serengeti  Open source project launched in June, 2012  To learn more - projectserengeti.orgprojectserengeti.org Deploy a Highly Available, Elastic Hadoop cluster in 10 MinutesMix Hadoop with other workloads – leverage existing vSphere capacity Scale Hadoop Compute on demand Use Your Favorite Hadoop Distribution One stop command center – configure and run Hadoop Serengeti

11. 11 Why Virtualize Hadoop?  Shrink and expand cluster on demand  Independent scaling of Compute and data  Strong multi-tenancy Elasticity & Multi-tenancy  High availability for entire Hadoop stack  One click to setup  Battle-tested High Availability  Rapid deployment  One stop command center  Easy to configure/reconfigure Operational Simplicity

12. 12 Confidential Data Director Benefits Don’t Let Your DBAs Hit the 40 DB Ceiling Automate provisioning and management Enforce policies and best practices automatically Double Your DBAs Reduce Costs by > 50% Consolidate servers by 10–15X Save on Hardware, Software, Power and Cooling Stretch Your Servers Use the Right Database for the Job Use the most cost-effective licensing for your application Leverage low-cost HA and clustering with vSphere Liberate Your Licenses Keep Your Data Secure With Automation Make security a holistic part of the database lifecycle. Help admins keep systems patched and up-to-date. Secure Your Stuff

13. 13 Confidential vFabric Data Director Data Director will help you: 1. Stretch Your Servers 2. Liberate Your Licenses 3. Double Your DBA Productivity 4. Secure Your Stuff

14. 14 Confidential vFabric Data Director Data Director will help you: 1. Stretch Your Servers 2. Liberate Your Licenses 3. Double Your DBA Productivity 4. Secure Your Stuff

15. 15 Confidential We Looked at 700,000 Servers The average PRODUCTION Oracle Database Instance uses: 4% of CPU 2MB/second of Network 1200 IOPS The average SQL Server database only does slightly better (about 5% CPU). This does not strain a modern server in any way.

16. 16 Confidential How Can We Do Better? Physical Server Virtual Server You can consolidate 10-15 databases on a single server without affecting overall performance.

17. 17 Confidential vFabric Data Director Data Director will help you: 1. Stretch Your Servers 2. Liberate Your Licenses 3. Double Your DBA Productivity 4. Secure Your Stuff

18. 18 Confidential How Can We Use fewer Licenses? Physical Server Virtual Server Oracle and SQL Server are typically licensed by core. If you consolidate by a factor of 10-15x you will need far fewer licenses.

19. 19 Confidential TEMPSWAPLOGDATA T TEMPSWAPLOGDATA How Can I Virtualize a Physical Database Linux DB Management Server Data Director Application Oracle 11.1 Template Linux Oracle 11.1 Monitoring Agents Shell Virtual Machines Empty DBVM Linux Oracle 11.1 Monitoring Agents Clone of Physical DB Physical DB Server

20. 20 Confidential A Single License Management Pane Don’t get a million dollar surprise because you couldn’t track your database licenses.

21. 21 Confidential A Real World Example EMC is one of the largest Oracle shops in the world and it runs on VMware. EMC was able to: Consolidate their servers by a factor of 13:1 Reduce RAC to Single Instance databases Convert Enterprise to Standard Edition databases Add HA to single instance databases. Realize millions of dollars in cost savings See Whitepaper “EMC IT’s Virtual Oracle Deployment Framework”, November 2011

22. 22 Confidential vFabric Data Director Data Director will help you: 1. Stretch Your Servers 2. Liberate Your Licenses 3. Double Your DBA Productivity 4. Secure Your Stuff

23. 23 Confidential How Many Databases Can a DBA Manage? 40

24. 24 Confidential After Self Service Policy Foundation Developers/Adminis trators Database Team IT Before Developers DBAsIT Tickets Data Director Accelerates Productivity

25. 25 Confidential Data Director Architecture vCenter ESXi Linux DB Management Server Data Director Application T TEMPSWAPLOGDATA Shell Virtual Machines Operating System Database Monitoring Agents Operating System Database Monitoring Agents Database Template Library Operating System Database Monitoring Agents

26. 26 Confidential T TEMPSWAPLOGDATA Create Your Own Databases, Virtually Linux DB Management Server Data Director Application TEMPSWAPLOGDATA Shell Virtual Machines Database Template Library Operating System Database Monitoring Agents Operating System Database Monitoring Agents New Database Based Linked to Parent Template

27. 27 Confidential A Data Director Database Operating System Database Monitoring Agents Stores data locally (inside the VM) Uses binaries from linked clone disks on the parent template Has a unique ID and IP address Runs software and database processes locally (in the VM)

28. 28 Confidential Linux Oracle 11.1 Monitoring Agents DB Based on Oracle 11.1 Template DB Based on Oracle 11.2 Template Upgrading or Patching a Database Linux DB Management Server Data Director Application Oracle 11.1 Template Linux Oracle 11.1 Monitoring Agents Oracle 11.2 Template Linux Oracle 11.2 Monitoring Agents Linux Oracle 11.2 Monitoring Agents

29. 29 Confidential TEMPSWAPLOGDATA T TEMPSWAPLOGDATA DB Based on Oracle 11.1 Template Cloning a Database Linux DB Management Server Data Director Application Oracle 11.1 Template Linux Oracle 11.1 Monitoring Agents Shell Virtual Machines Linux Oracle 11.1 Monitoring Agents Empty DBVM Linux Oracle 11.1 Monitoring Agents Exact Clone of DB

30. 30 Confidential Complex Operations Made Simple Creating or cloning a database takes about 5 minutes.

31. 31 Confidential Administrators Are Still In Control Standards and Best Practices are automatically enforced.

32. 32 Confidential Users Still Get What They Need Users can still configure some options and parameters, guided by policy and best practices.

33. 33 Confidential Why You Should Care Using Data Director, complex database operations are automated and simplified. 1. Database Creation 2. Database Cloning 3. Data Movement 4. Backup and Recovery 5. Load Balancing 6. Database Retirement Developers and Analysts can create their own databases without an administrator.

34. 34 Confidential How Many Databases Can a DBA Manage with Data Director? 80? We break the direct relationship between DBAs and the number of databases under management.

35. 35 Confidential vFabric Data Director Data Director will help you: 1. Stretch Your Servers 2. Liberate Your Licenses 3. Double Your DBA Productivity 4. Secure Your Stuff

36. 36 Confidential Database Security is Baked In Concepts like database expiration are built into the provisioning process.

37. 37 Confidential Network Security is Baked In Network Security is built into the provisioning process as well.

38. 38 Confidential Centralized DBaaS monitoring All service level actions are closely monitored, logged, and tracked.

39. 39 Confidential A Real World Use Case A Production Finance Database has data quality problems and an analyst needs to examine some highly sensitive data. This is a very difficult challenge for: 1. Security 2. Compliance 3. Database Operations 4. System Administration

40. 40 Confidential TEMPSWAPLOGDATA T TEMPSWAPLOGDATA DB Based on Oracle 11.1 Template Linked Clones of a Database Linux DB Management Server Data Director Application Oracle 11.1 Template Linux Oracle 11.1 Monitoring Agents Shell Virtual Machines Linux Oracle 11.1 Monitoring Agents Empty DBVM Linux Oracle 11.1 Monitoring Agents Linked Clone of DB ∆ The linked clone is a separate DB that shares the original storage and keeps a local copy of disk block changes.

41. 41 Confidential A Real World Use Case Data Director can: Create a linked clone of the original database that has an identical O/S and DB configuration. Ensure changes do not impact original DB. Automatically discover and mask sensitive data. Expire and delete the linked clone after 7 days. Automatically remove any backups or snapshots. Quickly create and apply a patch any databases with a similar configuration. Security Compliance Database Operations System Administration Security Compliance Database Operations System Administration

42. 42 Summary vFabric Data Director enables database-aware virtualization on VMware vSphere and provides database-as-a-service for heterogeneous databases and Hadoop  Reduce cost through database-aware virtualization  Increase IT agility  Accelerate analytics and application development