1. Media Communications with Partners A Case Study ECHO/GAA Kenya, September 2009

2. Kajiado

3. Three (Easy) Steps Planning Production Distribution

4. Planning Who do we want to communicate with? What is key message(s)? How do we communicate? What are resources available?

6. Production 1 YouTube generation… TV & internet need to work for both: =so we want shorter films ….. Journalistic stories

7. Production 2 3 x short films: 2-45-3.15 mins 3 trailers B-roll Agency packages

8. Distribution Internet: proliferation of websites Social Networking: eg Facebook Agencies: APTN, Reuters TV stations

9. GAA Distribution: what did we do? Reuters Africa Daily Reuters Africa Journal

10. GAA Distribution contd International Nairobi-based media Local TV stations Internet : YouTube

11. GAA Distribution contd A24Media

12. How can we collaborate? As a partner you can: Have a new story idea Find an expereinced contractor Research good interviewees/filming locations Make contact with your national media

13. How can we collaborate (contd)? ECHO can offer: Editorial and technical guidance/advice Distribution advice Expert interviews New ideas…what next?