1. Communicating Cohesion Policy together C. Cooperation and networking: Exchange of best practice in regional development COMMUNICATION ACTIONS IN BURGENLAND, A PHASING OUT-REGION Venue: CCAB; 1C Date: 07/10/2008 Time: 9:30 – 13:00 Language spoken/interpretation: FR/DE/EN Mag. Sonja C. Seiser Regionalmanagement Burgenland Gmbh Burgenland Austria Code: 07C07-Seiser

2. Overview: points to be addressed Organisation, region and programm Opinions an attitudes of austrian citizens towards EU in general and of Burgenland´s citizens in particular Insider hints of an optimist – or how we succeed, in our communication work anyway

3. Introduction: personal and organisational information Beate, Kathrin & Sonja (PR-Team) Katharina, Simone & Bianca (Managing Authority) Peter, Angelika, Manuela & Otto (Monitoring)

4. Background: region, progamme or project to be presented Burgenland: the only phasing – out region in Austria Inhabitants: approx 280.000 Area: 3.966 km² External frontier: 397 km (Slovakia, Hungary, Slovenia) Spoken languages: German, Croatian, Hungarian, Romany

5. EU? no love story in Austria Background: project to be presented Project: communication for the phasing out programm in burgenland

7. Hip Hop Band at a book presentationTour through outdoor swimming pools and lakes Tattoo to promote the rules on publicity Communication for Phasing Out: Examples Trivial persuit – Final Game Folder for senior citiziens

8. Best practice : Media cooperation - let people tell their story...

9. Major issues: lessons learned, requirements and future outlook Give them emotions Tell stories from their life – people love stories Address the target group Last but not least: websites, folder and facts are very important ! But don´t hide behind them (!)

10. Conclusions: final remarks WE are the EU: We are a big familiy – so make sure that you show personal familiy pictures