1. The need is constant. The gratification is instant. Give blood. TM The Red Cross Gets Social. April M. Phillips Communications Specialist Southern Blood Services Region

2. The need is constant. The gratification is instant. Give blood. TM Where to Find Us: Our website LinkedIn YouTube Facebook Twitter

3. The need is constant. The gratification is instant. Give blood. TM Where to Find Us:

4. The need is constant. The gratification is instant. Give blood. TM Where to Find Us:

5. The need is constant. The gratification is instant. Give blood. TM Where to Find Us:

6. The need is constant. The gratification is instant. Give blood. TM Where to Find Us:

7. The need is constant. The gratification is instant. Give blood. TM Where to Find Us:

8. The need is constant. The gratification is instant. Give blood. TM Where to Find Us:

9. The need is constant. The gratification is instant. Give blood. TM Where to Find Us:

10. The need is constant. The gratification is instant. Give blood. TM Where to Find Us:

11. The need is constant. The gratification is instant. Give blood. TM Listen. Listen. Listen. Be sure to provide valuable content for your users. Find your audience on Twitter and follow them. Smartphones come in handy, but aren’t necessary. Create an Editorial Calendar to help you stick to your social media “game plan.” Don’t be afraid to put yourself out there. Things We’ve Learned:

12. The need is constant. The gratification is instant. Give blood. TM Questions? Where to Find Me: April M. Phillips phillipsam@usa.redcross.org twitter.com/aprilmphillips facebook.com/aprilmphillips