3. Building A Scalable Foundation Engaging A Targeted Audience Content Resources and Co-Creation Automation Amplifying Your Message A Shortcut To Authority Measuring Your Results SOCIAL CONTENT

4. NIMBLELEANSCALEABLE What Is A Growth Hacking Social and Content Strategy?

5. Building A Scalable Foundation SOCIAL CONTENT

6. 1 Great News! An Agile, Sustainable Foundation

7. The True Cost of Social Media The Increasing Cost of Pay to Play 201320142015 Build your audience and brand organically Build your audience and brand with a ‘boost’ Pay to Play

8. COMPANY BLOG events local webinars retargeting landing page lead forms paid media downloadable assets stakeholders Don’t build your house on rented land.

9. Engaging A Targeted Audience SOCIAL CONTENT

10. Know Your Audience – Not Their Characteristics

11. “Own the relationship with your audience” Create a Blog “Own the relationship with your audience” Blog/Social HubStrategy The Content Marketing Team

12. Seven Questions to Know About Your Audience What are their common questions? 2 What keeps them up at night? 3 How can you solve their problem? 4 What do you want them to do? 5 How can you best connect? 6 How might they resist? What are their most common objections? 7 How can you build trust with them 1

13. Content Resources and Co-Creation SOCIAL CONTENT

14. Content Co-Creation and Development 14Your footnote

15. Content Co-Creation and Development 15 Record Logos & Design Transcribe Everything Else Your footnote Alternative Resources

17. Managing Content SOCIAL CONTENT

19. PILLAR CONTENT eBOOK BLOGPOST 1 BLOGPOST 2 BLOGPOST 3 BLOGPOST 4 BLOGPOST 5 BLOGPOST 6 BLOGPOST 7 BLOGPOST 8 8 HEADLINES BLOGPOST 1 BLOGPOST 2 BLOGPOST 3 BLOGPOST 4 BLOGPOST 5 BLOGPOST 6 BLOGPOST 7 BLOGPOST 8 BLOGPOST 1 BLOGPOST 2 BLOGPOST 3 BLOGPOST 4 BLOGPOST 5 BLOGPOST 6 BLOGPOST 7 BLOGPOST 8 8 HEADLINES 150 TWEETS 1 Premium piece of pillar content promoted per quarter. 3 Monthly top-of-funnel premium content assets. 8 Chapters in each. Jan FebMar Q1 8 8 blog posts tied directly to eight chapters of the guide. 2x per week. 8 8 headlines corresponding to blog posts & chapters Quarterly Content Marketing Campaign 3 5 Tweets x 30 days

20. Co-Schedule provides the structure to schedule Drag And Drop Editorial Calendar Automated Social Publishing Team Communication Analytics All-In-One Publishing Solution to Blog and Social Platforms No More WordPress Hacking Free Headline Analyzer

21. Automation SOCIAL CONTENT

22. …. And did I mention that it’s FREE Content Stats Visitor Tracking CRM Database Any Lead Form Campaign Monitor Email Client Integration

28. Amplification SOCIAL CONTENT

29. 42%

32. 185 1,000,000 > employees Facebook fans 20,000 Reach 20,635 Reach Employees and Brand Advocates Are Incredibly Powerful Employees/Advocates x338 Facebook friends - Pew Research x35% of friends/network see their post *Business Insider x 2.0% of a brands fans see their organic post *Ogilvy http://www.pewresearch.org/fact-tank/2014/02/03/6-new-facts-about-facebook/ http://www.businessinsider.com/35-percent-of-friends-see-your-facebook-posts-2013-8 http://www.fastcompany.com/3044299/hit-the-ground-running/how-facebook-is-failing-local-businesses 1 Million Fans/Followers - On Facebook

34. Measuring Your Results SOCIAL CONTENT

36. Thank You