1. LIKE & RT: Crafting Social Media Messaging that Gets Noticed Cindy Leonard Senior Manager, Technology Program Bayer Center for Nonprofit Management at Robert Morris University December 2012

2. Agenda A few words on Strategy Crafting a Message On the Back End Practice

3. Social Media Strategy Measuring Tools Audience Goals Strategy Content

4. Content Strategy Source: www.warhol.org/exhibitions/2011/heroesandvillains/images/WB_20110907_installshot1_large.jpgSource: lh6.ggpht.com/-4DVxD2F4XL8/S0jDU7PS01I/AAAAAAAAACo/DRHxxgmMbDA/girl.jpg

5. Content Strategy Source: lh6.ggpht.com/-4DVxD2F4XL8/S0jDU7PS01I/AAAAAAAAACo/DRHxxgmMbDA/girl.jpg In-house? Time Talent Resources Who? What? When? Guests? Who? What? When?

6. Content Strategy Source: www.warhol.org/exhibitions/2011/heroesandvillains/images/WB_20110907_installshot1_large.jpg Finding the Gems? Where? Who? Format? Repurpose Recycle Remix

7. Editorial Calendar Creator: Bob Hazlett, http://onehalfamazing.com/blogging/social-media-calendar-template/

8. Crafting a Message Make it personal Be creative Be brief Make the call to action obvious

9. Make it Personal

10. Be Creative

11. Be Brief

12. Make the “Ask” Obvious

13. On the Back End Have a Page (where applicable) not a Profile. Make sure your website is a home base for people to visit & take action (with up-to-date content). Make it easy for people to find your social media channels. Fill out your social media profile(s) completely.

16. Questions? Let’s practice!