1. What is Content Strategy Why you might care & How it impacts your business

2. The purpose of content strategy is to achieve business goals by maximizing the impact of content.

3. Examples of Content Navigation & Organization (Works in concert with information architecture)

5. Examples of a Site Manifest (How this aligns with a sitemap)

7. Examples of Content Themes

9. Examples of Content Initiatives and Editorial Plans

10. Priorities Content Initiatives Partnerships Tech enhancements, tools, widgets User-generated content Editorial plan for staff- & freelance-generated content Professional association & Education outreach – Subscription drive – Viral campaigns – Email campaigns – Social networking – Blogging

11. Priorities Content: Editorial Plan Staff content – Blogs, sidebars, out-takes from interviews Freelance content – Blogs, subject matter expert columns, news stories Multimedia content – Audio – Video – Slideshows – Interactive charts

12. Priorities Content: Editorial Plan Green Channel – Evergreen, news blend – Net new, scraped stories – Staffing, man hours needed – Open, closed content – Subscribers, trialists notification – Email Marketing Editorial – Marketing campaign, PR campaign – Linking strategy – Archive strategy

13. Examples of Content Filters (Based on audience, personas, needs)

15. Examples of Content Gaps (Seeing what you don’t have)

17. Examples of Content Types (The right content for the user or task)

19. Examples of Publishing Models

21. Examples of Content Templates (How this contributes to a sitemap)

23. Examples of an Editorial Calendar

25. Examples of Content Types, Sources, Frequency & Phases

30. Comments, Questions?