1. Jo-Ann Fabric and Craft Stores Editorial Calendar

2. Overview Jo-Ann Fabric and Craft Stores identified a need to establish relationships with key consumer magazines. To build these relationships, Sweeney recommends Jo-Ann continuously provides relevant and helpful content to support each publication. The following editorial calendar identifies the ideal dates to reach out to each publication and meet their specific needs.

3. Immediate Follow-Up:  Send Easter egg ideas to Martha Stewart Living  Send Nate Berkus prices to HGTV and let Jodi know if we carry lace doilies  Send information about THREADS to Laura from Parents  Follow up with CountryLiving about a feature story Q+A with Nicole Long  Follow up with Woman’s Day about Nate Berkus fabric opportunities for the Neutrals article  Send jewelry box project components to Dwyer at All You  Send projects that use purse handles and elastic/organization project ideas to Taryn at Woman’s Day

4. November SunMonTueWedThuFriSat 1 23 Send holiday projects to Jennifer from All You 5 Email CountryLiving chalk paint projects 78 9 Send Good Housekeeping how-to documents, DIY projects for kids 11 Reach out to Rachel Wiener, Stephanie Sisco from Real Simple for meeting 13 Send fairy garden materials to Carole from All You 15 1617 Send glitter burlap to Dwyer and Jennifer from All You 19202122 2324 Send Real Simple products/project s that will work well with their January bedroom feature 26272829 30

5. December SunMonTueWedThuFriSat 123456 78 Send HGTV ideas for spring use of burlap 10 Follow up with CountryLiving about social media collaboration opportunities 1213 14 Send Real Simple products appropriate for their “8-10 Finds” column 1617181920 21222324252627 28293031

6. January SunMonTueWedThuFriSat 123 45 Send Real Simple spring cleaning/orga nization ideas and products 7 Send Parents information about moss trends 910 11121314151617 181920 Send HGTV information about the moss trend (“Materials Challenge column”) 222324 25262728 Send CountryLiving list ideas (i.e. 5 things to do with burlap) 3031

7. February SunMonTueWedThuFriSat 1 Send HGTV Nate Berkus swatches 3 Send Good Housekeeping Nate Berkus swatches 567 89 Send Katie from Martha Stewart Nate Berkus swatches 11 Send Parents Easter craft ideas and inspiration 1314 15161718192021 2223 Send CountryLiving memory- making projects 25262728

8. March SunMonTueWedThuFriSat 123 Provide blogger opportunities to Woman’s Day to have a feature in the May issue 567 891011 Send Good Housekeeping kid-friendly summer projects 1314 15161718192021 2223 Send CountryLiving kid-friendly summer projects 25262728 293031

9. April SunMonTueWedThuFriSat 1 Send Martha Stewart Living upcoming trends for summer 34 567891011 1213 Provide continuous Midwest trend follow-up to All You 15161718 19202122232425 2627 2930

10. June SunMonTueWedThuFriSat 1 Send back-to- school projects to Parents 3456 78910 Send back-to- school projects to Good Housekeeping 1213 14151617181920 21 Send Martha Stewart Living fabric swatches of any new/exclusive lines 2324252627 282930