1. Social Media For Nonprofits Alabama Water Rally Alabama Rivers Alliance Annual Conference March 17-19, 2012 Sheree Martin, J.D., Ph.D. Assistant Professor of Visual & Multimedia Communication Samford University

2. I grew up here

3. Know Your Forest

4. Brief History of 21 st Century Advertising

5. Photo by Vivek Mukherjee, Creative Commons License via Flickr http://www.flickr.com/photos/vivek-mukherjee/2401050588/ Broadcasting

6. Licensed and used with permission.

9. Know Your Audience

10. Choices

11. Tell your story.

12. Relationships

13. are like your garden.

14. Monitor

15. Track

16. Build A Strong Net(work)

17. Get Your Feet Wet

18. "Content Marketing" “Inbound Marketing” Website + Blog Tell your story (content) Social Media Relationships Conversations Share content and drive traffic to website SEO

19. Develop a Plan + Editorial Calendar

20. Execute

21. Trees

23. SEO and Google+

24. Facebook Timeline --March 31

25. Twitter

26. Who are your followers? Who are your loyalists & advocates? Who are your influencers?

27. A Few Tools Hootsuite or Tweetdeck TweetStats & Twitalyzer WooRank More here: http://benfranklinfollies.com/2012/03/15/social- media-for-nonprofits-resources-you-can-use/

28. Compelling Story Use Visuals Call to Action Share Grow Your Community Repeat

29. Patience

30. Connect: LinkedIn: www.linkedin.com/in/ShereeM Twitter: @RealSheree Google+: www.gplus.to/Sheree My website: www.benfranklinfollies.com Resources For Today's Session: http://benfranklinfollies.com/2012/03/15/social-media-nonprofits-resources/ Email: tmartin –at- samford.edu All Photos by Sheree Martin, except two as noted.