Presentation is loading. Please wait.

Presentation is loading. Please wait.

ComScore Confidential – Not For Distribution www.comScore.com comScore Media Metrix Canada “Measuring The Digital Landscape”

Similar presentations


Presentation on theme: "ComScore Confidential – Not For Distribution www.comScore.com comScore Media Metrix Canada “Measuring The Digital Landscape”"— Presentation transcript:

1 comScore Confidential – Not For Distribution www.comScore.com comScore Media Metrix Canada “Measuring The Digital Landscape”

2 comScore Confidential – Not For Distribution www.comScore.com QUEBEC Insights “Juste Pour Rire” The Unique Visitor and Beyond---A world of Diversity

3 comScore Confidential – Not For Distribution www.comScore.com Internet Penetration by Region Source: comScore Media Metrix, Dec 2002, All Locations

4 comScore Confidential – Not For Distribution www.comScore.com Top 10 Quebec Online Web Activities---Unique Visitor Portals Source: comScore Media Metrix Canada, April 2003, Total Canada All Locations * minus Corporate Presence

5 comScore Confidential – Not For Distribution www.comScore.com Top 5 Quebec Online Web Activities---Composition % UV Portals Source: comScore Media Metrix Canada, April 2003, Total Canada All Locations * minus Corporate Presence

6 comScore Confidential – Not For Distribution www.comScore.com Top 5 Quebec Online Web Activities---Composition % Pages Portals Source: comScore Media Metrix Canada, April 2003, Total Canada All Locations * minus Corporate Presence

7 comScore Confidential – Not For Distribution www.comScore.com Top 5 Quebec Online Web Activities---Composition % Minutes Portals Source: comScore Media Metrix Canada, April 2003, Total Canada All Locations * minus Corporate Presence

8 comScore Confidential – Not For Distribution www.comScore.com Total Canada and French Canada “Guerre des Tuques” The gender divide???

9 comScore Confidential – Not For Distribution www.comScore.com Gender Demographic Profile Composition % of Unique Visitors Surfers in French Canada are more likely than the average adult surfer to be male

10 comScore Confidential – Not For Distribution www.comScore.com Gender Demographic Profile Composition % of Pages Surfers in French Canada are more likely than the average adult surfer to surf deeper

11 comScore Confidential – Not For Distribution www.comScore.com Gender Demographic Profile Composition % of Minutes Male Surfers in French Canada are only slightly more likely than the average adult surfer to spend more time

12 comScore Confidential – Not For Distribution www.comScore.com CANADA vs US “Nos Amis dans la Sud??” Who is really connected???

13 comScore Confidential – Not For Distribution www.comScore.com BROADBAND vs DIAL-UP Unique Visitors---Composition % More Canadians by Composition % use Broadband than in the United States

14 comScore Confidential – Not For Distribution www.comScore.com BROADBAND vs DIAL-UP Pages---Composition %

15 comScore Confidential – Not For Distribution www.comScore.com BROADBAND vs DIAL-UP Time Spent---Composition %

16 comScore Confidential – Not For Distribution www.comScore.com MERCI / THANK YOU Bryan Segal bsegal@comscore.com Brent Bernie bbernie@comscore.com


Download ppt "ComScore Confidential – Not For Distribution www.comScore.com comScore Media Metrix Canada “Measuring The Digital Landscape”"

Similar presentations


Ads by Google