1. Copyright © 2007 Pearson Education Canada 1-1 Chapter 1 UNDERSTANDING TOURISM

2. Copyright © 2007 Pearson Education Canada 1-2 1 of world’s largest revenue generators 1 of world’s largest revenue generators Ranked 4 th, generating in 2003, USD 622 billion Ranked 4 th, generating in 2003, USD 622 billion Growth is sensitive to global problems e.g. terrorism, SARS, wars, BSE Growth is sensitive to global problems e.g. terrorism, SARS, wars, BSE

3. Copyright © 2007 Pearson Education Canada 1-3 World Tourism Organization (WTO) Defines tourism as “the activities of persons travelling to and staying in places outside their environment for not more than one consecutive year for leisure, business and other purposes.” Defines tourism as “the activities of persons travelling to and staying in places outside their environment for not more than one consecutive year for leisure, business and other purposes.” Wide variety of interests with the newest being in agricultural, culinary and volunteer tourism Wide variety of interests with the newest being in agricultural, culinary and volunteer tourism

4. Copyright © 2007 Pearson Education Canada 1-4 8 components of the tourism sector TransportationEvents Accommodation Travel Services Food & Beverage Adventure Tourism & Outdoor Recreation Attractions Tourism Services

5. Copyright © 2007 Pearson Education Canada 1-5 Reasons for Growth of Tourism Technology Technology Better educational systems Better educational systems More disposable income More disposable income A more stressful lifestyle A more stressful lifestyle Declining cost of travel Declining cost of travel Better marketing and promotion Better marketing and promotion Common currency Common currency Political stability Political stability

6. Copyright © 2007 Pearson Education Canada 1-6 Know Your Terminology Trip Trip Foreign tourist Foreign tourist Inbound tourist Inbound tourist Outbound tourist Outbound tourist Domestic tourist Domestic tourist Excursionist Excursionist

7. Copyright © 2007 Pearson Education Canada 1-7 Terminology cont’d Travel deficit Travel deficit Multiplier effect Multiplier effect Leakage Leakage

8. Copyright © 2007 Pearson Education Canada 1-8 Historical Timeline Early civilizations Early civilizations 4800 – 400 BCE 4800 – 400 BCE 400 BCE – 400 CE 400 BCE – 400 CE Around 1000 – Roman Catholic Church Around 1000 – Roman Catholic Church Up to 1300s – Crusaders Up to 1300s – Crusaders Middle Ages Middle Ages 17 th – 19 th centuries – Le Grand Tour 17 th – 19 th centuries – Le Grand Tour Industrial Revolution Industrial Revolution WWII WWII After WWII After WWII

9. Copyright © 2007 Pearson Education Canada 1-9 WHY choose Tourism as a career? 1.One of the major economic sectors 2.A good % of the jobs are part-time 3.A global industry with transferable skills 4.Each day is interesting and a challenge 5.Innovation is encouraged 6.Good people skills Other?

10. Copyright © 2007 Pearson Education Canada 1-10 TOURISM Associations and Organizations International World Tourism Organization World Tourism Organization International Civil Aviation Organization International Civil Aviation Organization International Air Transport Association International Air Transport Association World Travel and Tourism Council World Travel and Tourism Council Pacific Asia Travel Association Pacific Asia Travel AssociationCanadian Canadian Tourism Commission Canadian Tourism Commission Canadian Tourism Human Resource Council Canadian Tourism Human Resource Council Tourism Industry Association of Canada Tourism Industry Association of Canada Association of Canadian Travel Agencies Association of Canadian Travel Agencies Canadian Tourism Research Institute Canadian Tourism Research Institute Canadian Institute of Travel Counsellors Canadian Institute of Travel Counsellors

11. Copyright © 2007 Pearson Education Canada 1-11 Associations and Organizations cont’d Municipal Organizations Local convention bureau Local convention bureau Local chamber of commerce Local chamber of commerce Local visitor bureau Local visitor bureau