1. 2. The Social Media Revolution 34

2. From Web 2.0 to Social Media Social media can be defined as primarily Internet and mobile-based tools for sharing and discussing information among humans. 34

3. Social Media Categories 1.Social networks 2.Social bookmarking 3.Social messaging 4.Lifestreaming 5.File sharing 35

4. 36

5. Social Media Technology Has Reached Critical Mass According to a 2011 Pew Research Center study, almost half (47%) of U.S. adults who used Internet also belonged to at least one social networking site. LinkedIn has 100+ million professionals worldwide. Average visitor spent 66% more time on these sites in 2010 than in 2009. 200 million tweets a day 37

6. Identifying and Engaging Online Communities Social media allows us to rethink the ways we prospect for clients. Real estate farms are not necessarily geographic, they can be demographic or interest driven. 39

7. Identifying and Engaging Online Communities 41

8. Listen 42

10. Create 42

11. 44 Social Concepts Social Objects Social Contracts Social Capital

12. Social Objects Source: Shelby Raymond 45 Source: Christopher Kaufman Source: Nick Bastian

13. 45

14. Social Contracts 47

15. Social Capital 47

16. Increasing the Quality of Your Relationships 49

17. Understanding the Relationship of Connections and Influence 50

18. Now That We’re Friends, What’s the ROI? Instead of Return on Investment Think about Return on Influence 50

19. 52

20. Taking Your Community Offline Attend local meetings for your groups Create events consistent with your communities interests (Meetup.com!) Create Tweetups or other informal local meetups 53