1. © 2009 South-Western, a part of Cengage Learning, all rights reserved C H A P T E R Principles of Microeconomics E conomics P R I N C I P L E S O F N. Gregory Mankiw

2. In this section, we will cover:  What is Economics?  Basic Principles  Production Possibilities Frontier  Economists as Policy Advisors 1

3. ... The word economy comes from a Greek word for “one who manages a household.” Definition of Economics: the study of how society manages its scarce resources. Economy...

4. How do we go from managing a household to managing an economy? A household and an economy face many decisions:  Who will work?  What goods and how many of them should be produced?  What resources should be used in production?  At what price should the goods be sold?

5.  Society and Scarce Resources:  The management of society’s resources is important because resources are scarce.  Scarcity... means that society has limited resources and therefore cannot produce all the goods and services people wish to have.

6. 5 Microeconomics and Macroeconomics  Microeconomics is the study of how households and firms make decisions and how they interact in markets.  Macroeconomics is the study of economy-wide phenomena, including inflation, unemployment, and economic growth.  These two branches of economics are closely intertwined, yet distinct – they address different questions.

7. 6 HOW PEOPLE MAKE DECISIONS All decisions involve tradeoffs. Principle #1: People Face Tradeoffs  Society faces an important tradeoff: efficiency vs. equality  Efficiency: when society gets the most from its scarce resources  Equality: when prosperity is distributed uniformly among society’s members

8. 7 HOW PEOPLE MAKE DECISIONS  Making decisions requires comparing the costs and benefits of alternative choices.  The opportunity cost of any item is whatever must be given up to obtain it.  It is the relevant cost for decision making. Principle #2: The Cost of Something Is What You Give Up to Get It

9. 8 HOW PEOPLE MAKE DECISIONS Principle #3: Rational People Think at the Margin Principle #4: People Respond to Incentives Principle #5: Trade Can Make Everyone Better Off

10. 9 HOW PEOPLE INTERACT  The invisible hand works through the price system:  The interaction of buyers and sellers determines prices.  Each price reflects the good’s value to buyers and the cost of producing the good.  Prices guide self-interested households and firms to make decisions that, in many cases, maximize society’s economic well-being. Principle #6: Markets Are Usually A Good Way to Organize Economic Activity

11. 10 HOW PEOPLE INTERACT Principle #7: Governments Can Sometimes Improve Market Outcomes Principle #8: A country’s standard of living depends on its ability to produce goods & services. Principle #9: Prices rise when the government prints too much money.

14. Section 2 Models and Perspectives This section introduces: - Production Possibility Frontier - Positive vs. normative statements - Why economists disagree! 13

15. THINKING LIKE AN ECONOMIST 14 Our Second Model: The Production Possibilities Frontier  The Production Possibilities Frontier (PPF): a graph that shows the combinations of two goods the economy can possibly produce given the available resources and the available technology  Example:  Two goods: computers and wheat  One resource: labor (measured in hours)  Economy has 50,000 labor hours per month available for production.

16. 15 Point on graph Production Com- puters Soju A5000 B4001,000 C2502,500 D1004,000 E05,000 A B C D E PPF Example Tradeoff is based on opportunity cost!

17. THINKING LIKE AN ECONOMIST 16 Economic Growth and the PPF With additional resources or an improvement in technology, the economy can produce more computers, more wheat, or any combination in between. Economic growth shifts the PPF outward.

18. The Economist as Policy Advisor  As scientists, economists make positive statements, which attempt to describe the world as it is.  As policy advisors, economists make normative statements, which attempt to prescribe how the world should be.  Positive statements can be confirmed or refuted, normative statements cannot.  Govt employs many economists for policy advice. E.g., the U.S. President has a Council of Economic Advisors, which the author of this textbook chaired from 2003 to 2005. 17

19. THINKING LIKE AN ECONOMIST 18 Why Economists Disagree  Economists often give conflicting policy advice.  They sometimes disagree about the validity of alternative positive theories about the world.  They may have different values and, therefore, different normative views about what policy should try to accomplish.  Yet, there are many propositions about which most economists agree.