1. www.Build-It-Yourself.com Online Mentoring Program Student Run Territories

2. www.Build-It-Yourself.com University Benefits 1.Create entrepreneurial opportunities for many students. 2.Identify and recruit bright applicants.

3. www.Build-It-Yourself.com Student Opportunity 1.Earn up to $9K per year from your dorm room. Run your own small business. Set your own hours (part time or full time) Earn up to $30 per hour. 5 to 10 hours / week 2.Enhance your resume. 3.Have a ton of fun.

4. www.Build-It-Yourself.com Online Mentoring Program Mission Inspire and guide the next generation of builders: art and engineering program kids (8 – 13) use technology creatively and collaboratively in a unique global laboratory.

5. www.Build-It-Yourself.com Value Proposition TA concept: High-quality technology instruction at a fraction of the cost of traditional instruction. Execution: Integrate 1.content, 2.collaboration tools, and 3.network of college student specialists Content Specialists Collaboration Tools

6. www.Build-It-Yourself.com Regional Manager Responsibilities Recruit and Train 2-3 art and engineering majors to help teach. (TA’s) Sell 30 – 50 members from your home town $40/month/member who have access to: Social network site for builders. Build-It-Yourself content. Four 1-hour webcasts per month. Deliver Product Teach art and engineering workshops. Manage Schedule the workshops. Report progress. Map Liu Huan – MS (robotics) MIT 2011 Aditi Dugar – BS (ME) Cornell 2012 Jamie McPhearson – BA Mass Art 2010 Jacob Bredthauer – BS (Math) MIT 2012 Naseem Makia – BS (Film) Harvard 2010 Lindley Graham – BS (ME) MIT 2010

7. www.Build-It-Yourself.com Skills and Qualities Required 1.Majors in Computer Science, Mechanical Engineering, Architecture, Art or related fields. 2.Eager to coach kids and build with kids. 3.Playful spirit. 4.Entrepreneurial spirit. 5.Effective communicator and sales person. Contact John Galinato or Aditi Dugar to join our team. john@build-it-yourself.com ad473@cornell.edu

8. www.Build-It-Yourself.com Benefits to University 1.Offer students opportunities to develop entrepreneurial skills. 2.Offer students job opportunities. 3.College of Engineering can build relationships with potential applicants. 4.College of Engineering could be a partner in a unique, highly valued, branded, e-learning venture.

9. www.Build-It-Yourself.com Partnership Proposal 1.Identify 2-3 students to run pilot territories. 2.Develop the sales and training materials to ensure success. 3.Bring the TA concept to many territories Contact John Galinato or Aditi Dugar. john@build-it-yourself.com ad473@cornell.edu

10. www.Build-It-Yourself.com Support Slides 1.Market Demand 2.Differentiators 3.Compensation Potential Spread Sheet 4.Training Program

11. www.Build-It-Yourself.com Market Demand? 1.Kids: Computer games and YouTube videos are popular, engaging, kid activities. Build-It-Yourself presents game-like missions with an opportunity to post your solutions on Invention Universe. 2.Parents, whose kids are on a college track: Want their kids to be computer literate but not via violent games and videos or potentially dangerous social networks. 3.Top, expensive universities: - want to offer work / study / co-op scholarships,. - need to identify and recruit best students 8 – 18. - want to be on the forefront of eLearning initiatives. - want to offer entrepreneurial experiences to students. - want to grow international presence.

12. www.Build-It-Yourself.com How are we different? 1.Computer game / comic book like – fun, playful and imaginative (not like school!) 2.Build-It-Blocks – build complex contraptions quickly 3.Collaborate with specialists from top universities. 4.Exercise multi-discipline skills. 5.Emphasis on presenting ideas. 6.Develop a portfolio and resume. (Invention Universe) 7.Earn money when you qualify for intern positions.

13. www.Build-It-Yourself.com Contract Compensation Potential (Mo 1 – 6) Notes / Questions: 1.Members, ages 8-13, pay a monthly membership fee. 2.Regional Managers are art and engineering students from top colleges who recruit and service members 3.A territory may need 1,000+ students to capture 50 members. 4.Mgmt commission for selling (includes all members from student’s ZIP codes.) ??? 5.Webcast compensation for teaching and delivering ???

14. www.Build-It-Yourself.com Contract Compensation Potential (Mo 7 – 12) Notes / Questions: 1.Members, ages 8-13, pay a monthly membership fee. 2.Regional Managers are art and engineering students from top colleges who recruit and service members 3.A territory may need 1,000+ students to capture 50 members. 4.Mgmt commission for selling (includes all members from student’s ZIP codes.) ??? 5.Webcast compensation for teaching and delivering ???

15. www.Build-It-Yourself.com Sales Commission Analysis Customer Acquisition Cost (CAC) In our BP, we modeled that our CAC is about 20% of the customer value. Assume 10% is BIY cost of sales support. That leaves 10% for the student sales person commission. Assume a student sells and maintains a membership pool of 50 members after 12 months. Gross revenue is $18K / year after mo. 12 ($30/mo x 12 mos. X 50 members) Student commission at 10% would be $1800 / year Assume a student must spend 4 hrs. per week over 50 weeks to build and maintain this pool. Student hourly rate would be $9/hr.

16. www.Build-It-Yourself.com Training Program Webcast teacher training: What do you need to know to make students want to learn from you?

17. www.Build-It-Yourself.com Training Program Sales training What do you need to know to enroll up to 50 BIY members?

18. www.Build-It-Yourself.com Regional Manager Responsibilities 1.Recruit and train 2-3 fellow college students to help you deliver workshops. 2.Recruit and schedule members (ages 8 – 18) from your home town. You will participate in a marketing training program. A BIY member pays $30-$40/mo for: - Four webcast workshops - Access to Build-It-Blocks - Online portfolio in Invention Universe 3.Schedule and deliver 3-5 Webcast workshops per week and report progress. 1-2 Month Training Program outlined in support slides Liu Huan – MS (robotics) MIT 2011 Aditi Dugar – BS (ME) Cornell 2012 Jamie McPhearson – BA Mass Art 2010 Jacob Bredthauer – BS (Math) MIT 2012 Naseem Makia – BS (Film) Harvard 2010 Lindley Graham – BS (ME) MIT 2010

19. www.Build-It-Yourself.com Student Run Territories