1. . © 2006 Thomson Corporation. All righrs reserved Academic: 2007 Strategies

2. © 2006 Thomson Corporation. All righrs reserved 2 Provides content that libraries already subscribe to. Provides content that libraries really want, but cannot afford to subscribe to. If You Remember Anything… Remember This

3. © 2006 Thomson Corporation. All righrs reserved 3 Licensing is focused on subject gaps, not competitor title lists Titles are licensed to address needs determined by end user search queries Library programs are monitored to identify content needs

4. © 2006 Thomson Corporation. All righrs reserved 4 2007 Content Acquisition Strategy DatabaseFull-text titles in Academic OneFile Titles Unique to Academic OneFile AGRICOLA215149 Biological Abstracts (BIOSIS)360214 CINAHL595418 EconLit14389 ERIC691422 GeoRef198166 Inspec432357 MEDLINE832493 MLA International Bibliography347223 PsycINFO547348 RILM333195 SPORTDiscus13492

5. © 2006 Thomson Corporation. All righrs reserved 5 AcademicGeneral Reference InfoTrac Student InfoTrac Junior

6. © 2006 Thomson Corporation. All righrs reserved 6 Key Products to Focus On And the PowerSearch PowerPack

7. © 2006 Thomson Corporation. All righrs reserved 7 InfoTrac Overlap Academic OneFile 75% Unique General OneFile 75% Unique EAIGRC Gold

8. © 2006 Thomson Corporation. All righrs reserved 8 Databases focused on college research DatabasePrimary FocusGraduate School 4 Year University Community College More than 10,000 academic journals across disciplines.  More than 4,000 academic journals across disciplines.  Periodical Databases for College Students

9. © 2006 Thomson Corporation. All righrs reserved 9 Academic OneFile Performance

10. © 2006 Thomson Corporation. All righrs reserved 10 Developing the Premier Academic Database –Largest collection of peer-reviewed journals –Largest collection of active full-text journals with no embargo Seamlessly integrated with Thomson ISI’s Web of Science and Journal Citation Reports Cited References – forward and backward Direct links to –Ingenta –JSTOR –ProjectMuse –Blackwell Synergy –Science Direct –Scopus Digital Object Identifier (DOI) links embedded in articles Full OpenURL compliance

11. © 2006 Thomson Corporation. All righrs reserved 11 Features and Benefits Feature: Strong coverage of hard sciences, medicine, engineering and business. Benefit: Graduate school students can also use this database. Feature: Full collection of Elsevier abstracts for every Elsevier journal, from 1996 to present. Benefit: Users are able to link into the library’s ejournal collection and/or Science Direct even when using Academic OneFile. Feature: Linking to Web of Science, Journal Citation Reports and JSTOR. Benefit: Drives usage to library’s other databases, including high- priced databases that are not being used to their full potential. Users are able to link directly at the article level to and from these databases.

12. © 2006 Thomson Corporation. All righrs reserved 12 Features and Benefits Feature: Full-Text of the New York Times, London Times and Financial Times. Benefit: Users are able to access the latest news information when researching a topic, without leaving the database. Feature: Full NPR Collection in audio and transcripts. Benefit: Users are able to listen to/read the latest interviews and commentary on current events, as well as reviews of literary works and productions. Educators are able to add multimedia to their assignments. Feature: Full-text for periodicals covered in major bibliographic databases such as CINAHL, BIOSIS, MLA, PsychInfo, ERIC, EconLit, RILM, etc. Benefit: Libraries that have these databases are now able to access the full- text articles through Academic OneFile. InfoTrac maintains more full-text coverage of this content than any other database.

13. © 2006 Thomson Corporation. All righrs reserved 13 Features and Benefits Feature: Peer-reviewed journals are available in multiple languages. Benefit: Allows users to get the full international perspective on a topic. The best peer-reviewed journals from other countries are available. Feature: All content can also be translated into multiple languages. Benefit: Users whose first language is not English are still able to make use of the database. Feature: Majority of content in Academic OneFile is unique. Benefit: Library is not duplicating their collection – be it with another database or with their journal subscriptions. Academic OneFile is focused on adding content that libraries need and want, but do not currently have.

14. © 2006 Thomson Corporation. All righrs reserved 14 Web of Knowledge Linking

15. © 2006 Thomson Corporation. All righrs reserved 15 Impact Factor Analysis

16. © 2006 Thomson Corporation. All righrs reserved 16 JSTOR Linking

17. © 2006 Thomson Corporation. All righrs reserved 17 What really differentiates Academic OneFile In addition to the unique peer-reviewed journals: Major newspapers: –New York Times from 1995 to present –Financial Times from 1996 to present –Times of London from 1985 to present Hundreds of foreign-language, peer-reviewed journals from Latin America, Asia and Europe Premier, award-winning reference sources: –Gale Encyclopedia of Medicine –Gale Encyclopedia of Science –Gale Encyclopedia of Cancer –Encyclopedia of World Biography Also included is the full Economist Intelligence Unit series. And the following audio components: NPR Archive with transcripts, podcasts from major news sources

18. © 2006 Thomson Corporation. All righrs reserved 18 Comparison

19. © 2006 Thomson Corporation. All righrs reserved 19 Educator’s Reference Complete Collection of nearly 1,100 periodicals, mostly full-text, academic journals, nearly all covered in ERIC database –Strong focus on educational psychology Collection of 200 full-text reports covered in ERIC, published in Spanish and English by the US Department of Education Podcasts and audio content centered around issues in education –Peterson’s College Prep Podcasts –US Government Podcasts on Education Cross-searchable with Thomson Gale eBooks such as the Gale Encyclopedia of Education, College Blue Book and titles from Information Science Publishing

20. © 2006 Thomson Corporation. All righrs reserved 20 Health Reference Center Academic Will relaunch in 2007 as a premier resource for medical schools, hospitals and academic institutions. Vast majority of content will be peer-reviewed, with a primary focus on biomedicine, nursing and psychology. Will include licensed video animations. Will include medical images. Plus, audio versions of:

21. © 2006 Thomson Corporation. All righrs reserved 21 The PowerPack Information Science and Library Issues InfoTrac OneFile Insurance and Liability Collection Military and Intelligence Database Nursing and Allied Health Pop Culture Collection Psychology Collection Religion & Philosophy Collection Small Business Collection Sports Medicine and Physical Therapy Tourism, Hospitality and Leisure Vocations, Careers and Technical Education War and Terrorism Collection Agriculture Collection Business Economics and Theory Communications and Mass Media Computer Database Criminal Justice Collection Diversity Studies Collection Environmental Studies and Policy Expanded Academic ASAP Gay, Lesbian, Bisexual & Transgender Issues General Business File ASAP General Reference Center Gold General Science Collection Health Reference Center Academic When a customer subscribes to Academic OneFile, they also get access to:

22. © 2006 Thomson Corporation. All righrs reserved 22 Major university subscribers help shape content acquisitions: –Journals that faculty cite/publish/use the most –Journals that no longer fit into university’s shrinking subscription budget Current university partners InfoTrac Academic Partners Program

23. © 2006 Thomson Corporation. All righrs reserved 23 A University Example University of Nevada offers one of the very best Educational Psychology graduate programs in the nation Dr. MICHAEL NUSSBAUM Department of Educational Psychology University of Nevada, Las Vegas Authored articles appeared in 9 refereed journals from 2000-present Academic OneFile covers 8 of these 9 refereed journals in active, full-text with no embargo (Academic Search Premier covers 4) Remaining journal would be considered a priority acquisition for Academic OneFile

24. © 2006 Thomson Corporation. All righrs reserved 24 It All Started With a Few Databases… Nearly 100,000,000 articles from the world’s leading periodicals More than 1,000 of the world’s leading reference books

25. © 2006 Thomson Corporation. All righrs reserved 25 35,000 Libraries and Growing

26. © 2006 Thomson Corporation. All righrs reserved 26 In 2007, expect a research experience unlike any other…

27. © 2006 Thomson Corporation. All righrs reserved 27 Literature SearchBusiness SearchBiography Search Cross-search all databases at once or Search databases by subject – with functionality specific to that subject.

28. © 2006 Thomson Corporation. All righrs reserved 28 The Launch of “PowerSearch Plus” Search all Gale Databases Search All Other Databases Search Library Catalog Search Open Web

29. © 2006 Thomson Corporation. All righrs reserved 29 PowerSearch Now

30. © 2006 Thomson Corporation. All righrs reserved 30 PowerSearch Plus

31. © 2006 Thomson Corporation. All righrs reserved 31 Access All Your Resources at Once Add a search box to your web pages

32. © 2006 Thomson Corporation. All righrs reserved 32 Pricing for PowerSearch Plus All Gale databases can be searched for free. Only pay to search other vendor’s databases and your catalog. Priced much lower than your typical federated search. Fixed pricing that is simple to understand.

33. © 2006 Thomson Corporation. All righrs reserved 33 Additional New Features in Early 2007 Visual Search Search alerts in PowerSearch, with RSS export capability Cleaned up user interface, with easier access to limiters Better document display, with easier access to InfoMarks and tools Improved “How-to-Cite” functionality Tab configuration and “All Results” tab Enhanced Subject Guide with topic groupings, as well as “limit by subject” Search within Results

34. © 2006 Thomson Corporation. All righrs reserved 34 Visual Search… only in PowerSearch

35. © 2006 Thomson Corporation. All righrs reserved 35 A New Common Menu

36. © 2006 Thomson Corporation. All righrs reserved 36 New Results Display Narrow by subject Choose tab order Search within results

37. © 2006 Thomson Corporation. All righrs reserved 37 New Document Display Email, Print, Cite, Translate Hyperlinked Fields

38. © 2006 Thomson Corporation. All righrs reserved 38 Who is Talking to Your Customers? Inside and Field Sales Reps Inside and Field Sales Reps Account Services Manager EBSCO Publishing EBSCO Subscriptions Up to five people calling on each account. And that’s not necessarily a good thing…

39. © 2006 Thomson Corporation. All righrs reserved 39 How Sales is Organized EBSCO sales reps are divided into two categories: –One group focused on Public, K-12, and Small Academics –One group focused on Large Academics and Corporations EBSCO hires librarians to do all the training: –They report up to the subscription side of the business –They do more intelligence gathering and selling than training

40. © 2006 Thomson Corporation. All righrs reserved 40 But There is Light… Librarians do not always appreciate EBSCO’s aggressive approach… in fact, it was the first thing they thought of when asked about EBSCO. Sales reps cross-market organization prevents them from entirely knowing their markets We are just beginning to uncover the mediocrity of their databases

41. © 2006 Thomson Corporation. All righrs reserved 41 Dig and You Shall Find Science Reference Center 39 Academic Journals 70 Magazines Hundreds of reference books, such as the famed Dartmouth winner…

42. © 2006 Thomson Corporation. All righrs reserved 42 Preparing to Take an EBSCO Away Find out what journal collections the library has: –Blackwell –Taylor and Francis –Sage Find out what bibliographic databases they have: –CINAHL –ERIC –PSYCHInfo This will help you build our value proposition

43. © 2006 Thomson Corporation. All righrs reserved 43 Preparing to Take an EBSCO Away We provide content outside of their existing ejournal collection We provide full-text for the titles in the bibliographic databases Even if they have EBSCO through the state, they will see a tremendous amount of value in our database.

44. © 2006 Thomson Corporation. All righrs reserved 44 Thank You! Questions?