1. Brussels 10-10-07 Creative Hot Spots & Innovative Projects Rob Dieleman, CEO AXIS bv

2. Why did Axis move to the Roombeek district recently?

3. Rob Dieleman artist (video art, painting, scenography) teacher and videographer at the University of Twente videographer for several Dutch broadcasters founder en CEO AXIS (estd. 1990) –marketing communication –e-learning –product development, R&D –35 employees –Enschede, Amsterdam –www.axis.nl

4. Creative Hot Spots in Twente creative hot spots Twente Media Art Center Roombeek Campus + Kennispark Hart van Zuid

5. Creative Hot Spots in Twente creative people and companies open, tolerant, diverse challenging, inspiring, fun closely connected to the University, Saxion Hogescholen, Art Academy (AKI) & the Regional Community College (ROC)

6. Goals creative hot spots co-development cross-over fertilization creating new products & services new business development new jobs

7. Example projects (Axis) Digimap MedGame Guardian Angel

8. Digimap an interactive web-based toolset to visualize and calculate future scenarios for business parks a true multi-discipline project –AXIS: concept, IT (XML, Flash, mySQL), graphic user interface design –ReLion: 3D modeling, 3D engine –B-SIM: simulation, mathematical modeling –University of Twente & City of Enschede: GIS –ITC: cartography –ISFM Ahlen Germany: Site&Facility Management

10. Digimap partners worked closely together in one location during the project new and promising connections were made ideas for new projects emerged status Digimap: –several Digimap pilot cases have been carried out –a Digimap company is in the making –Digimap is still developing

11. MedGame product: –a webbased adventure game: a simulated hospital Dinkelstaete –students will play the role of manager and have to solve planning issues goal: –raising awareness about planning processes in hospitals –identifying performance indicators and parameters –better planning, optimizing planning processes target group: –hospital employees

12. MedGame: a multi-disciplinary project concept: –B-SIM bv, Axis content –B-SIM, Medisch Spectrum Twente (hospital) simulation & mathematical modeling: B-Sim programming: B-lex bv, Axis, ReLion media production: Axis

14. myGuardianAngel health managing system, digital sporting coach concept –Axis content –NOC*NSF, Marty ten Cate, Atletiek Unie –University of Twente (UT), t Roessingh (rehabillitation institute) simulation & modelling: B-Sim, Axis programming: Thales, Axis, Basiliscus media production: Axis IC (chip) design: 3T Industrial Design: UT, Indes

15. multi-disciplinary project Again most partners work closely together in one location during the project new and promising connections were made new ideas for projects emerged status Guardian Angel: –a first version of the GA is being made: VR Running Coach –a Guardian Angel company is in the making

17. Conclusions creative hot spots like the Media Art Center really help to conceive and carry out this kind of innovative and multi-disciplinary projects it makes it easier for companies (like AXIS) to conceive ideas en to carry them out relatively fast and cost-effective thats why Axis recently moved to the Roombeek district in Enschede