1. ELECTRONIC MEDIA 2013 REGION ONE DEMOLAY

2. ELECTRONIC MEDIA – WHAT WE WILL LEARN Topic 1 Trends in Media Topic 2 Utilizing Mediums Effectively Topic 3 Teach Your Advisors

3. TRENDS IN MEDIA What Kinds of Trends? Marketing As State Officers… You are the Sales Representative for DeMolay in your jurisdiction. Characteristics Authority Knowledge Status

4. TRENDS IN MEDIA – MARKETING SURVEY Marketing Perspective Social Media Marketers are spending the majority of their time these days on Pinterest, Google+, Instagram, and Youtube Declining Services Online Forums and Geo-Location Services (FourSquare) have seen a 6% drop and an 8% drop in total activity since 2011. Sweet Spots B2C (Business To Consumer) Marketers are using Facebook at a greater rate than B2B (Business To Business) 2/3rds of Marketers plan to increase their use of Twitter activities

5. TRENDS IN MARKETING

6. TRENDS IN MEDIA – SO WHAT? Audience Where are they? Plan Wisely You want to spend your time marketing events and DeMolay itself where they primarily spend their time and where you know you can catch their attention. You Tell Me Where are kids on social media these days? Facebook Twitter, Vine Snapchat

7. TRENDS IN MEDIA

8. TRENDS IN MEDIA – RECAP As State Officers… You are the _____ in your jurisdiction. What are the four major social networks marketers are spending the majority of their time on? What do B2C and B2B mean?

9. UTILIZING MEDIUMS EFFECTIVELY Facebook Pages vs. Profiles PagesProfiles Post Insights Event Marketing Should Create Events under the Page Twitter Bulk information Unique Hashtags (#RG1JOTraining) Send a Tweet using this hashtag this weekend if you’re a user. Hashtags organize posts under a specific topic, like this weekend. 140 Characters – Link to more informationLink to more information

10. UTILIZING MEDIUMS EFFECTIVELY

11. TEACH YOUR ADVISORS They won’t know what they don’t know Let them know where kids are online Let them know what you want to do and why you want to do it. Don’t hesitate to be the leaders you already are Demonstrate the importance of a shift in strategy if necessary Questions?

12. ELECTRONIC MEDIA REGION ONE DEMOLAY