1. 8th European Forum on Eco-Innovation Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Adrian M Joyce - Director of the ACE - Belgium Building and Construction The Architects Perspective Adrian M Joyce Director Architects Council of Europe

2. Adrian M Joyce - Director of the ACE - Belgium Overview of Presentation: The Role of the ACE in Europe The Structure and Role of the Architectural Profession Key Challenges Faced by Architects Barriers to Eco-Innovation Potential Solutions Conclusions 8th European Forum on Eco-Innovation Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises

3. Adrian M Joyce - Director of the ACE - Belgium The Role of the ACE in Europe: Promote a Sustainable and Quality Built Environment for all Track EU Policy and Legislative Developments Ensure Appropriate Framework Exists Encourage Action at all Levels Represent the Architectural Profession 8th European Forum on Eco-Innovation Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises

4. Adrian M Joyce - Director of the ACE - Belgium Structure and Role of Profession: About 480,000 Architects in Europe 93% Micro Enterprises Less than1% have more than 50 Architectural Staff Design Buildings, Urban Districts and Renovation Works Specify Materials to be used Manage Construction Contracts 8th European Forum on Eco-Innovation Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises

5. Adrian M Joyce - Director of the ACE - Belgium Key Challenges Faced: Rapid Technological Advances Changing Expectations and Demands Deep Global Financial Crisis Extensive Regulation High Levels of Liability Climate Change 8th European Forum on Eco-Innovation Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises

6. Adrian M Joyce - Director of the ACE - Belgium Barriers to Eco-Innovation: Inertia of the Construction Sector Slow Technology Transfer Getting Insurance Risk-Adversity Among Clients Lack of Awareness of Innovations Reliance on Standards Small Size of Average Office 8th European Forum on Eco-Innovation Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises

7. Adrian M Joyce - Director of the ACE - Belgium Potential Solutions: Increase Awareness Raising Through Lifelong Learning Increase Dissemination of Research Results Change Practices in the Insurance Sector Rationalise Standards and Make them Freely Available 8th European Forum on Eco-Innovation Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises

8. Adrian M Joyce - Director of the ACE - Belgium Conclusions: Architectural Profession has Significant Innovation Potential Conditions Must be Right - Political, Regulatory and Market Sustainable Architecture is the Future 8th European Forum on Eco-Innovation Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises

9. Adrian M Joyce - Director of the ACE - Belgium Thanks for Your Attention: Contact details: E-mail: adrian.joyce@ace-cae.eu Web: www.ace-cae.eu 8th European Forum on Eco-Innovation Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises