2. SEM1 1.02 CAREERS IN SPORTS AND EVENT MARKETING EVENT MARKETING

3. Why Learn About Careers in SEM? If you love watching or playing sports, Going to concerts or fairs, Planning meetings for school clubs You might be interested in pursuing a career in sport or event marketing. 1. Fast-paced, fun, and can be very rewarding 2. Great number of career paths 3. Accessible to people with different talents and Interests

4. Identify Types of Businesses that offer Careers in Sports/Event Marketing Teams (College, Professional, Amateur) Venues (Coordination & Sales) Sports Agencies Parks & Rec Departments Private Businesses Sporting Goods Industry (Retail, Sales, B2B) Technology (Websites, Apps, Research) Media (Radio, TV, Magazines) Event Planning Fitness Industry Agents Marketing (Marketing Research, Sales) Public Relations (Taylor) Charities Convention and Visitors Hospitality Services And many, many more….And many, many more….

5. CAREERS in SPORT MARKETING Mr. Dawson working at Charlotte Motor Speedway in public relations.

6. Sport Marketer A person who sells non-sport products through the use of sport.

7. Careers in Sports Marketing 1. Advertising 2. Sales 3. Ticket management 4. Market research and development 5. Promotions 6. Merchandising 7. Public relations 8. Media relations 9. Community relations

8. Job responsibilities in sport marketing

9. Director of Marketing Responsibilities 1. In charge of all marketing efforts 2. Oversees marketing sub- departments 3. Creates marketing budget for the organization 4. Allocates money to all the directors working beneath him/her

10. Advertising Design and create copy and illustrations for print, broadcast and social media. Examples include: A. Designing a billboard ads B. Creating ads to attract new YMCA members

11. Advertising Sales A. Selling ad space in a team’s game-night programs B. Selling verbal messages to be broadcast over the public-address system at games C. Selling ad space on the jumbo scoreboard

12. Ticket sales A. Corporate sales Selling private suite boxes to businesses B. Group sales Suite boxes or seats sold to social groups or organizations C. Season ticket sales Selling season or “full membership” tickets to individuals or companies Side note: This is an easy way to get into sports.

13. Ticket Management 1. Responsible for the entire ticket-office staff 2. Allocates tickets to their proper outlets 3. Keeps detailed ticket sales records -Nick Skrabalak Director of Ticket Sales at Charlotte Motor Speedway Adjunct Professor at Wingate University

14. MARKET RESEARCH and DEVELOPMENT The systematic gathering, recording, and analyzing of data about a specific issue, situation or concern and use that data to create and implement (to accomplish) plans. This allows organizations to: 1. Identifies new markets 2. Develop plans to enter new markets 3.Involves managing the web site for a sport organization

15. Merchandising Involves responsibility for a sport organization’s licensing activities Sports and collegiate licensing is a $22.2 billion worldwide business.

16. PROMOTIONS 1. Sales promotion 2. Advertising promotion 3. In-game promotions attempts to communicate with and entertain fans during an event. a. Mascot races, Kiss Cam, 4. Walk-in promotions a. When you walk in the venue you receive a free hat, T-shirt or poster giveaways

17. PUBLIC RELATIONS If you are a gifted communicator, then public relations might be the right sport marketing department for you. In this field, you could work in either media relations or community relations.

18. Public and Community Relations Chad Steele Baltimore Ravens Vice President of Media Relations LaRita Barber Charlotte Hornets Vice President of Community Relations

19. PUBLIC RELATIONS 1. Media relations a. Distributes information to the media b. Write press releases c. Develop media guides d. Organize press conferences e. Manage press box

21. PUBLIC RELATIONS CONT. 2. Community relations a. Develops relationships with local community b. Plan sport camps and clinics c. Plan community nights at games and events d. Schedule public appearances for athletes and coaches e. Respond to fan mail

22. CAREERS in EVENT MARKETING

23. Comparing Sports & Event Marketing Similarities Depth and Breath of fields Employees with a variety of skills and interests Social media will continue to be very important in the future Differences Event Marketing has broader scope More job opportunities in Event Marketing Event Marketing focuses more of business and corporate sponsorships

24. HOSPITALITY 1. Coordinating travel schedules a. Flights b. Airport shuttles 2. Reserving hotel rooms 3. Arranging meals 4. Arranging entertainment 5. Welcoming guests as they arrive 6. Passing out important papers and schedules 7. Directing foot traffic

25. SPONSORSHIP MANAGEMENT 1. Securing corporate sponsors for events 2. Securing events for corporate sponsors by: a. Helping them find events to sponsor that reach their target audience b. Helping them find events to sponsor that are a good fit with their marketing goals

26. Volunteer and vendor coordination 1. Volunteer coordination a. Delegate responsibilities b. Assign workers where needed 2. Vendor coordination Organizes the following: a. Food stands b. Game tents c. Rides

27. Personal Traits needed in SEM Competitiveness Positive attitude Problem Solving Detail Oriented Leadership Creativity Adaptability Negotiation Skills Flexibility Time Management Able to work under pressure Multi-tasking ability Initiative

28. Training for careers in SEM Firm educational background ▫Marketing ▫Sport Management http://youtu.be/SDF6l-ORxfA ▫Sport Communication ▫Business ▫Hospitality and Tourism You must volunteer and do internships Network: It’s about who you know and who knows you?

29. Videos in Sport Management: Baylor University: http://youtu.be/Soz9MbsracUhttp://youtu.be/Soz9MbsracU

30. char·ac·ter the mental and moral qualities distinctive to an individual. "running away was not in keeping with her character" synonyms:personality, nature, disposition, temperament, temper, mentality, makeup; Morepersonalitynaturedisposition temperamenttempermentalitymakeup