2. A MODEL FOR MOBILIZING PUBLIC WILL

3. This presentation is copyrighted by Children’s Campaign, Inc. No reproduction or reuse is authorized without the expressed written authorization of Children’s Campaign, Inc. For more information contact: Roy Miller, President 850.425.2600 roywmiller@aol.com www.Iamforkids.org roywmiller@aol.com

4. Use Political Science to Inform the Work

5. Being Ready To Win Move Public Policy Proactively Conduct Grassroots Activities that include ALL of the Available Human Assets and Relationships Lobby Use Political Organizing & Messaging Techniques Draw Lines in the Sand (when necessary)

6. Public Will Components GOAL SETTING PARTNERS – ASSEMBLING THE TEAM RESOURCES PUBLIC MESSAGES AUDIENCE AND MESSENGERS LOBBY STRATEGIES & ACTIVITIES

7. GOAL SETTING What are we doing, why are we doing it? Are we committed to winning? Can we afford to lose? Do we have the right issue, at the right time? How Specific?

8. PARTNERS & TEAM Who Shares Our Goal? Usual & Unusual Suspects? Compatibility Diversity Assets Contributed Who will be Empowered to Act

9. PARTNERS & TEAM Citizen Leader Inclusion Decision-making Authority Leading the Charge: Collaboration Manager Public Face of the Collaboration: Spokesperson Skill Sets of Team

10. RESOURCES FUNDS MATERIALS PRINTING WEB & ELECTRONIC PEOPLE POWER: HOURS

11. PUBLIC MESSAGES Based on communications science Listen Before Leading Clear, Concise, Paints a Picture Audience Identification Public Information or Call to Action?

12. Public communicator The Conversation Value 1 Value 2 Value 3 Value 4

13. First Order Second Order Third Order Orders of Information What the audience already believes What the speaker believes Facts, figures, and third- party data

15. The Hierarchy of Public Consensus Voters / Contributors a political food chain Appointed Officials Everybody else Elected Officials

16. USING PUBLIC OPINION DATA LISTEN BEFORE LEADING

17. Voter Opinion/DOJJ Allocation Priorities Crime Fighting Area Voter Opinion DJJ Priority Recreation/Education Programs HIGH PRIORITY LOW PRIORITY Crisis Intervention Services HIGH PRIORITY LOW PRIORITY Support/Counseling Services HIGH PRIORITY LOW PRIORITY Reduce School Drop-outs HIGH PRIORITY LOW PRIORITY More Prevention ServicesHIGH PRIORITY LOW PRIORITY Build Youth PrisonsLOW PRIORITY HIGH PRIORITY Punish More KidsLOW PRIORITY HIGH PRIORITY

18. Please tell me which one of the following should have the highest priority

19. Please tell me which two of the following would have the most long-range positive impact on Florida’s children. Doing more to support pre-natal and infant health care Doing more to help young children become ready to enter school Helping parents find affordable high quality child care Improving the quality of public education Preventing child abuse Reducing teen drop-outs, substance abuse, and juvenile crime

20. MESSENGERS – Different Types and Styles

26. The “K” Moment

27. Rules for Developing A Communications Plan Identify Goals. Retain superior communications and research facilities. Measure the publics agenda before pursuing your own. Draft a written, flexible organizational and communications plan... that has a timetable Speak authoritatively. Track and correct plan and timetable

28. Things to Remember You won’t have enough time or attention to convince them … instead, engage them. Words don’t work, pictures work. Money doesn’t create power, money follows power. Politics is a team sport … skill sets on the team are important. Listen first, then lead. Remember, great campaigns are not about putting masks on, they’re about taking masks off.

29. Public Will Speech advocacy speech candidate or election speech 501 (c)(3) candidate/ political action committees issue / political speech passionate, informational edgy, targeted consensus- focused familiarizing, partisan, persuasive