1. TODAY Scales of tourism planning The Life environment project Case study Turkey

2. SCALES OF TOURISM PLANNING Planning occurs on different scales: National Regional Local

3. TOURISM PLANNING AT NATIONAL LEVEL Tourism policy Marketing strategies Taxation structures Investments policies Legislation Infrastructure development Transport systems & organizations Education, training and manpower programs

4. TOURISM PLANNING AT REGIONAL LEVEL Sets of activities that deals with the development of tourism at regional level It tends to be much more detailed & specific Not possible to consider regional development as an isolated and independent issue It must be considered in the scope with national development goals

5. TOURISM PLANNING AT LOCAL LEVEL Tourism planning at local level adopts diverse forms Forms related to organization of tourism resources, physical development and visitor management However, recently local planning authorities have increasingly started to include concerns over social and environmental impacts of tourism in their local programs.

6. TOURISM PLANNING AT LOCAL LEVEL Tourism planning at local level is extremely important. Why? Planning at the local level is important if regions wish to deliver tourism experiences, which ensure satisfaction of both visitors and hosts.

7. THE LIFE ENVIRONMENT PROJECT LIFE: financial instrument for the environment introduced in 1992 spearhead of EU’s environmental policy 3 areas: –LIFE Nature –LIFE Environment –LIFE Third Countries

8. THE LIFE ENVIRONMENT PROJECT Strategies and tools for sustainable tourism in the coastal areas of the Mediterranean The Rimini Riviera (Italy) and Calvia (Spain) biggest tourist catchment areas in Europe 200.000 hotel beds & 40.000.000 presences a.y.

9. SUSTAINABLE TOURISM Combining economic aspects, social coherence, repect for the environment, tourist satisfaction. Province of Rimini & Municipality of Calvia + hoteliers association + research institute implement the LIFE environment project

10. OBJECTIVES Making tourism a modern business capable of guaranteeing economic development while respecting the environment and capable of looking ahead. Rimini: 2.700.000 arr., 2.500 hotels, 136.000 beds Calvia: 1.700.000 arr., 170 hotels, 60.000 beds continu to bring millions of persons together: sun, sea and amusement

11. THE AIMS Deseasonalise the offer upgrading urban development environmental quality certification systems support actions by Tour Operators in environmental field enhance cultural identities and roots

12. PARTICIPATION & ACTIONS General participation: public bodies, private operators, associations, citizens, tourists Actions: Integrated coastal management plan improvement of the environmental performance of T.O. consciousness raising of tourists and T.O. Local participation Network Publishing results of international conferences